Link building sure has come a long way with companies like No BS Agency finding noble approaches to tackle. But whether you want to do it on your own for your website or outsource it to any of those companies, you’ll need to keep abreast of the latest trends in link building, especially as 2018 draws to a close with 2019 right around the corner.
This inside guide on link building should help you more easily recognize those trends:
- Giving testimonials to other businesses operating in the same niche as yours.
If you’ve had a positive experience after dealing with another company that isn’t any of your direct competitors but is in the same niche as you do, would you keep your satisfaction to yourself? Wouldn’t it be better if you express it to the other business by leaving a testimonial on their website – or sending it to them via email?
Just make sure to add a link to your business website next to your name when doing so. In case the owner of the other business likes your testimonial, they’ll publish your entire feedback along with your name and the said backlink.
- Writing less about your business and more about your chosen niche.
As much as you want to put your business on the spotlight and in the first page of any search engine’s list of results, you shouldn’t focus on yourself alone when building links.
Constant self-promotion can turn off other websites in your chosen niche from using yours as a link in any of the content they produce. So, instead of creating posts and articles that blatantly promote your business, why not write something related to your chosen niche?
For instance, if you run a record store, you should take a break from writing about it and come up with content about proper turntable maintenance or how to clean shellac 78s the right way.
Sure, an article on how to maintain a turntable or a guide on cleaning old slabs of shellac has little to do with selling records. Still, your readers who may include owners of shops that sell these might take an interest in your content that isn’t self-promotional at all and positions you as an authority in your niche. They might then use the said content for those that they make for their respective websites.
- Coming up with a research report or case study about a particular topic.
To further establish yourself as an authority in your chosen niche and convince other websites to link with yours, you’ll have to present more than your thoughts on a particular subject matter.
You’ll also have to draft a research report or case study and back it up with statistical data that you can either gather all by yourself or with the help of a more established industry partner who has done it before. But instead of just throwing numbers and percentages into your content, use tables, pie charts, and line or bar graphs to present the statistical data you’ve gathered.
- Using infographics to present your content
Aside from presenting hard numbers and percentages in tabular or graphical form, you should also consider turning your content into something that even kids who learn more from visuals than text can understand. Of course, it doesn’t mean dumbing down your content to a kid-friendly level.
Instead, you should use an infographic with drawings and images in it to convey what you want to say with your content to boost the likelihood of a website owner linking back to it than merely relying on your readers to process blocks of text.
- Hosting events in your community
Link building doesn’t always have to happen within the confines of the Internet. Hosting an event in your area is a surefire offline way of building links in the sense of mentions in other websites within your niche as well as business connections.
Going to back to the example from earlier, you can come up with a mini-record fair and host it yourself. You’ll then have to invite other record shops in your community to display their goods for sale in the said event as well as journalists who’ll promote and cover it. That way, your business website can earn backlinks from them, and you can build your industry network as well.
In the early years of link building, some companies would do it unnaturally that Google caught on to their evil practices and released its Jagger update in 2005. More than a decade since the said critical update, link building has proven to be a viable tool to get any high-authority website to refer to yours in any of their content. The latest trends in link building as listed above should guide you on how to do it in keeping with the times.