Killer Tips To Make The Most Of Google Analytics

I hate you

This is what bloggers and SEO people say to Google after every algorithm update. Google is often bashed and criticized for what it does to people’s online businesses. But, is Google really that bad?

You shouldn’t say YES if you are aware of all the free tools Google is providing to billions of its users. In our case, Google Analytics and Google Webmasters.

These are the tools that most of the bloggers and SEO people benefit from. And these two tools have no match. For those who don’t find value in these tools, I have one advice “Learn them first”.

I kept using analytics to see my traffic stats only for quite a long time.

But when I actually learnt about what all could be done using analytics alone, I was like

Do Read:- Ask Yourself These Questions Before Hiring an SEO Consultant

Shocked

Literally, I was like that. In this article I am going to discuss a few Google Analytics Tips that will help you in your online endeavors.

Record Your SEO Efforts In Analytics

If you have a blog you must be doing SEO. Whether black hat bulk link building or white hat slow and steady approach, you must record each and every step taken in course of SEO in to your analytics.

The reason you should do so is that, we want to track changes that are caused by different SEO approaches.

For example after I am finished publishing this post on Nisha’s blog, I will head over to my analytics account and use a feature named “Annotation” to record this activity on this particular date.

This will help me associate any improvements or deteriorations in my traffic to this blog post. See this image:

Also Read:- How to Recover Deleted Data Using Trash Can in Google Analytics

1

This one is made up for example only. Look at the distinct blue dot at which a blue arrow is pointing. Let’s assume it is an annotation that I saved on 23rd may after publishing this guest post.

The sudden rise in traffic on 24th and 25th of may indicate that the guest post worked. It brought some fresh traffic instantly. The later steady growth will only strengthen the argument.

This is how I will be able to identify the SEO methods that work best for me and abandon the ones that cause any regressions in traffic.

To create an annotation in Google analytics , sign in, go to Audience > Overview and click on the little downward pointing arrow beneath the graph.

2

Then click on “create new annotation” and insert date and a few words to remember the reason of annotation.

3

I recommend doing this thing on following occasions:

  1. Every time a new blog post is published
  2. Every time a new guest post is published
  3. Whenever major changes are brought in the blog (Theme change, Url structure change etc)
  4. Every time I do any sort of link building (PBN, Web 2.0 etc)
  5. Every time I re-do my posts or pages for SEO tweaking

Recommended:- 3 Ways To Outrank Your Competitors In Google

Find Pages With Traffic Opportunity

I want to make the most of each and every page of my website, even if it is a category page or an archive page. With a little digging you can identify those pages that are potential traffic generators.

To understand how we can find traffic opportunities let us look at an example website’s analytics data.

Our example website has a web page which is not of primary importance to its owners. This webpage appears 60,000 times in search results and has an average ranking position of 8.5 (Which is very good).

The problem with this page is that the CTR is way too low (0.07%) due to which it is only bringing 35 visits each month. Have a look at it:

5

You can see that it outranks even the main page in terms of number of impressions it is getting but still it is not playing its part. We can easily get a minimum of 3000 visitors from this page alone by just increasing the CTR to 5%.

How To Find such pages in your website?

If you have a website that is not too big, you can easily find such pages in Acquisition > Search Engine Optimization > Landing Pages.

Skim through the rows and find all the pages with High number of impressions and CTR lower than 2%. But if your website has lots of pages you can use the filters available just above the “average position” column.

Also Read:- Google update: Make your website mobile friendly

6

Click on it and add following three filters using the link that says “+ Add a dimension or metric”

You can set any values depending upon the size of your website. For my little blog I would set the values as follows:

7

Average Position > Less than > 10

CTR > Less than > 2

Impressions > Greater than > 500

This way all the pages that are appearing more than 500 times in search results having average position less than 10 and getting lower than 2% CTR would appear on the page.

This way I would be in a better position to plan my actions.

What would my actions be for such pages?

Increase their CTR:

You can increase the search result CTR of a webpage by using better and targeted meta descriptions because it appears in search results.

A person who searched for “GSA Link List Download” will never come to my website if my meta description says something like “A complete guide to building bigger GSA Links Lists”.

This tells him that we do not have Link lists for download, we are actually teaching you about how to build your own.

This trick alone can skyrocket your CTR.

Also Read:- 10 Best SEO Tips For Your WordPress Blog

Increase Rankings:

Another way of increasing search result CTR of a webpage is to increase its rank. I believe you don’t need explanations for that.

That old basic lesson about how most of the CTR is secured by the first result and it shrinks as we move down to the tenth result, remember?

Over to you:

So, now you can easily find out such pages and save all that traffic you had been neglecting and you can also find out all your actions that improve your traffic stats and repeat them again and again.

Please take a moment to say if you learnt anything of value here or drop your questions through comments.

Comments
  1. Hi Nabeel,

    Welcome to seotechyworld, I really appreciate your efforts for compiling such a wonderful post on google analytics and also sharing some case studies.

    Thanks

  2. Nabeel

    Hey Samir,
    Thanks a lot. Glad you liked it.

  3. Loved this, I was just searching for some tips for google analytics and landed from some times and I must say you have shared some unique tips here,

  4. Nabeel

    Hey tushar, glad it helped u. Explore it more and it will be u sharing such tips.

  5. Awesome tips, thanks for sharing very helpful information keep posting…thank you.

  6. This is what i was looking for for. Indepth google analytic tips shared. I really like the way you explain Annotation feature of analytic even i was unaware of it. Thanks for the great article !

  7. Nabeel

    Glad you liked it

  8. Nabeel

    See the second GIF image I used in this article. You will be like that when you know full potential of google analytics. The best part is, it is getting better. Have heard of cohort analysis? Google it and learn about it. It is awesome new feature launched.

  9. Really Thats nice, But please update you site layout, Its not user friendly as well as its load time is very slow #negative_seo_effect .So please do it and first time i know some of the above tips.

  10. Very Informative and Useful. Thanks

    Regards

    Venki

  11. Hi Nabeel,

    Nice post on Nisha’s blog. This is really informative bro.

    Am happy I got to this place now I need some hints about google analytics. Nice one, keep it up sir.

  12. Definetely, this is a wonderful tip on getting a lot of google analytics. Every one need to check their traffic status whenever they did a major change in their website or blog. Excellent and useful tip to use google analytics. Thanks for sharing this

  13. Hi Nabeel Shamshad,
    Very nice list, you always write very informative articles.
    I am great fan of your blog.
    Thanks for Sharing.

  14. Nabeel

    Thanks for suggestions bro, will look into them.

  15. Nabeel

    glad you liked it.

  16. Nisha Pandey

    Hello,

    I am really glad to hear that you found this article useful
    thanks four valuable comments and giving your time

  17. Nisha Pandey

    Hello, Gaurav

    Really appreciate your advice and will work on it very soon.yes you are right that it takes time to load so I will try to customise the template
    thanks for your valuable feedback and will try to solve the issue

    thanks for commenting…see you soon here

  18. Hi Nabeel and Nisha,
    Thanks for this informative post.
    Though i use and know most of the features many mentioned here and in links given are really new to me. And of course the case studies speaks volume.
    Thanks Nisha for introducing Nabeel to your readers.
    Keep up the good work Nabeel
    Keep sharing
    Have a good time ahead
    ~ Philip
    PS: Hey, Nisha please check the ad appearing along with the button “sharing is caring” You may like this also” some of the ads are really bogus pl. check and save your readers from getting cheated.
    Thanks
    ~ Phil

  19. Nisha Pandey

    Hello Joseph,

    Thanks! Good to know you found this post helpful.

    Have a great day!

  20. Nisha Pandey

    Hi Sylvia,

    Welcome! Yes, Google Analytics is needed by everyone, and even during normal times!
    Good to know that you found these tips to be useful!

    Keep checking back for more tips!

    Have a great day!

  21. Nisha Pandey

    Hi Akash,

    Good to know that you are a fan of Nabeel’s blog.
    Thanks for dropping by.

    Have a rocking day!

  22. Nisha Pandey

    Hi Philip,

    Welcome and thanks for dropping by.

    Good to know that some of the features are new to you.

    Ok. I will check the ad and ensure that noting affects my readers’ experience.

    Thanks for your feedback!

    Have a great day!

  23. Hey You share great thing today i learn new thing in google analytic. I will bookmark your blog ad follow as well from now onward.

  24. Hey Akash,

    Thanks for kind words. Glad you liked it and it helped you.

  25. Very well written article, thanks for the information and keep writing such amazing articles.
    I am great fan of your blog, thanks.

ADD YOUR COMMENT

Share This