Affiliate marketing has gone leaps and bounds in recent years and will face more or less changes in coming years too. But, we have a person who is not so perturbed of these changes. Maybe he already has a magic wand designed to meet his purpose.
My dear readers please welcome super personality Zac Johnson who is an established and successful affiliate and online entrepreneur since his adolescence.
I intentionally used the prefix ‘super’ before his name instead of calling him a super affiliate.
One really has to be super in his attitude, approach, and of course fortitude to achieve this feat which Zac enjoys now.
He is an active contributor to two prime blogs ZacJohnson.com and BloggingTips.com apart of several others.
You can read his interview below to realize the strategies you must adopt to take your online business to an upper level.
Q1. Please introduce yourself with few lines.
A. My name is Zac Johnson and I’ve been an entrepreneur at heart since birth and have been making money online since 1995. Today I run several top sites and blogs while also helping other people discover how to make money online in the process.
Q2. Zac, how do you feel when someone says you are a super affiliate? Do you feel you have achieved everything or there is still more to come?
A. The phrase “Super Affiliate” is a nice one to have, but it’s something that just kind of stuck from back in the days when the term was used a lot more. Not many people refer to online marketers as super affiliates anymore. The definition of a super affiliate is someone that delivers the majority of leads to an ad network or affiliate program. With so much more competition and business taking place on the internet today, it’s hard to fall into the “super affiliate” status, though it is always nice to hear and be referenced as.
Q3. How do you rate success in terms of money?
A. The honest answer is that money really doesn’t matter that much. It’s important to buy stuff and live a life of financial freedom, but it’s not the end and be all of everything.
Q4. Your post that titled “How I Made $860,538.38 Profit in 4 Months” on your blog was a huge success. Of course you shared your real experience but I feel the kudos go to your title which lures readers about money making. Please correct, if I am wrong!
A. Thanks, appreciate it. Of course, it’s all about creating compelling link bait titles that get attention. Besides the title, the post is actually a really good content piece that has some great info and stats on it… but how many people would have read it if it was titled “How I made a lot of money in 4 months” J
Q5. How did you feel when you earned your first dime at the age of 15?
A. I got started at an early age and it was really really fun back then, especially when being in high school and making 4-5 figures per month. I still have the same passion for online business today that I did back then, but back in those days it was really quite amazing to think back to how it was versus what it is today.
Q6. How do you interlink content and affiliate marketing?
A. When creating ad campaigns or content for affiliate marketing purposes, it’s all about engagement and giving people exactly what they want. If someone is searching for product reviews in Google, make it easy for them to buy or take action once they get to your site.
You can actually do this the complete opposite a well, which would be placing ads right in the face of a generic audience. At the end of the day it all comes down to conversions and cost/profit testing.
Q7. Of the two, which one leads you to success in less time?
A. Without a doubt, running ad campaigns will make you the most money and at the fastest rate. However, it’s also going to cost you money to run ad campaigns as well… and there is no guarantee you will find success and profit.
Q8. What are the things the beginners in affiliate marketing should be careful about?
A. When getting started with affiliate marketing, be sure to start small and test everything. It’s easy to read stories online of how so many people are making money… but it’s all the failures that you never see or read about.
Q9. Which are the ‘must-have’ tools for beginners as well as affiliate experts you suggest?
A. Beginner affiliates will need to invest in building out their own landing pages, tracking urls and split testing, understanding and mastering their traffic source and knowing how to track campaign performance, ROI and how to increase conversions.
Q10. Passion rules over the money; do you think there is no end point to passion? Is there a saturation point?
A. Everyone says it’s all about passion, which is mostly true – but you still need a business plan and way to make money. You can write about your passion all day, but if there is no business model there you are just wasting your time and effort.
Q11. Why did you choose affiliate marketing to go with?
A. Affiliate marketing is the best way to make money online because you can create ad campaigns however you like, you don’t need to deal with products or customers and the industry still isn’t that saturated. You can jump from offer to offer or even a new niche industry if you like. So many different ways to make money with affiliate marketing.
Q12. Given a choice now, will you alter your pick?
A. Affiliate marketing is still great, but I am focusing my efforts on building new brands and businesses now, such as http://blogging.org, which helps teach people how to build a blog and monetize their audience through affiliate marketing and product creation.
Q13.What are the criteria you look for while adopting a website?
A. Find out what you are good at and stick with it. I’m good at business and online marketing, so those are the industries I’m going to focus most of my efforts.
Q14. What are the major factors to look out for in coming years which may affect affiliate marketing both positively and negatively?
A. Be on the look out for different regulations and new laws coming out (depending on your country). This will affect affiliate marketing across the board – however, it’s not going anywhere.
Q15. If I start from the scratch now, will I be able to enjoy the ‘super’ status like you?
A. No one should try and make $100 or $1 million over night. Everyone’s success is different than others. Remember… I started in 1995, but my $800,000 in 4 months story was from 2006. I made a lot of money in between there, but it was all about scaling campaigns and my business over time.
Q16. Is there any money making advice for me and my readers? Which tools/ plugins do you recommend?
A. Check out blogging.org to learn the basics and most advanced stages of building and scaling your business with affiliate marketing and product creation. At the end of the day it’s all about creating a business model that provides value and gives people what they want.
That was quite a piece of information. Am I right readers? I thank Zac from my heart for spending his precious time on these questions and speaking off his chest.
I also thank the readers who found this interview worthy enough to spend time on.