How to choose the perfect domain name is one of the important things for anyone who wants to build a blog (or website). Most novice bloggers usually do not think carefully when choosing a domain name. As a result, they often regret when they find that all contents on their website are qualified ones but “spotted” by a bad website name / domain. Before the bad moment happens, you need to know some parameters to determine the domain name.
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Do not use free domain
The first thing to note is as much as possible not to use a free domain. Free domain is often sought after by novice bloggers who have the wrong concept of thinking. They try as much as possible not to spend a lot of money without realizing that quality is the main thing in building a website.
By using a free domain then you just like putting an announcement that your website is an unprofessional website. If you are really serious about building a website then free domain is the first thing you should avoid. Not only that, free domains are synonymous with spamming websites!
Forget the EMD and select a brand able domain
This is the second step that should be done. EMD or Exact Match Domain is a domain whose name selection uses targeting on certain keywords. In contrast to a few years ago, EMD does not have much effect on search results and besides, the use of EMD makes your website seem unnatural. Remember that almost all major websites use brandable domains that put more emphasis on branding. There are several studies that mention that EMD is also synonymous with spamming domain.
Do not use trademark on your domain name
This is commonly ignored by amateur webmasters. They do not know the legal consequences of using trademarks on domains. For example, if we use the domain “mastergoogle.com” we could risk being sued by Google in the future. Sometimes trademark can improve search results but still not comparable with the legal risk that can ensnare the owner of the website.
Priority .COM, .NET, or ccTLD
Domains with extensions are what anyone should use to get a professional look from a website. .COM is the most popular extension to date and if you want to use other alternatives, .NET and ccTLD are recommended. If you focus on blogs, .ORG is not recommended. This extension is more suitable if used for official sites or sites that represent certain agencies.
Do not overuse too many characters
Many Internet experts suggest that domain names are made of only a few characters. Too many characters will make it difficult for people to remember your site name. Yes! Judging from the search engine’s “view”, domains with lots of characters are not a problem but how when people see and remember the domains? Remember that you are not only dealing with software but also people.