How to Use SiteProfiler to Analyze Your Website and Improve Its Performance

SiteProfiler is one of the tools that come with the Mangools SEO tools package, each of which has the goal of improving your website’s performance, reputation and ranking.

Mangools is a suite of SEO tools that includes keyword research, SERP analysis, backlink analysis, rank tracking, and website analysis. The basic package starts from around $30 per month when paid annually (which saves you money) and allows you to use many more features. The great thing about their products is that you can test each for free (you have a certain number of free trials per day).

In this quick tutorial, you’ll learn how to check your site’s metrics using SiteProfiler.

1. Enter your URL.


Head to and enter your URL. It’s best to use the root domain – – instead of or in order to see data for the whole domain.

The example we’ll use in this guide is Forbes, one of the leading blogs and magazines in the Business and Finance industry.

Immediately upon entering your URL and clicking the green button ‘Analyze Website’, you’ll get access to the important metrics and insights.

2. Check out the overview of your website.

overview of your website

The first thing you’ll notice is your site’s overview. Here are the metrics you’ll see as well as what they mean:

Domain Authority – The domain authority of a website, also known as DA, is a search engine ranking score developed by Moz. The highest number is 100 and the closer you are to it, the better. However, many factors play a role in this assessment and as you can see from the image above, even a top website like Forbes can’t score 100.

Page Authority – The second metric is Page Authority, or PA. It’s also developed by Moz, but this time only predicts how well a page can rank in the search results.

Citation Flow – This metric shows how influential a website is and that’s based on the other domains linking to it. The way to go about improving that score is by creating a strategic link building campaign (guest posting, publishing the best content in your niche, connecting to influencers, doing internal linking right, etc.)

Trust Flow – The 4th key metric is Trust Flow and it’s also connected to your links. Their quality matters to Google so you should aim at getting backlinks from relevant and authoritative websites.

3. Analyze your backlink profile.

The third step to analyzing your website with SiteProfiler is to check out your current backlink profile and think of ways to improve it.

When you scroll down, you’ll see this:

Analyze your backlink profile

The graphs display your total number of backlinks as well as the new and deleted ones in the last 4 months.

Aside from the number of sites linking to yours, you’ll also need to figure out what type of links these are. That’s shown below:

Site linkings

As we can see from Forbes’ website analysis, the links are mostly in text format, dofollow and active.

This section continues by showing you the number of referring domains, IPs and subnets.

Under them is a list of the top referring domains.


Each such table can be exported by clicking the blue button above it. In addition, you can click ‘Show Backlinks’ and you’ll be referred to information from one of the other SEO tools by Mangools – LinkMiner.

It will show you the exact backlinks (instead of only the domain it comes from) and important details about the pages. This allows you to spot suspicious ones that can harm your reputation and maybe contact the owner to remove them.

Last but not least, SiteProfiler shares with you a list of the anchor texts used for those backlinks.

Anchot texts

4. Find your top content.

The next section in your website analysis is about your top content. You can see that by Facebook shares or by referring domains.

Find your top content

Spend some time here to study the pages on your site gaining the most attention in order to figure out why they might perform better than others and try to replicate the process with new pieces of content.

5. Learn more about your audience.

Knowing your audience is key to growing your business. That’s why a big part of your website analysis is the audience overview. In this report, you’ll find out details about your typical users (demographics and psychographics).

your audience

6. Study your competitors.

Many online business owners worry about their competitors, when in fact they never tried to learn from them. If you study your competition, you will know more about the market, what people want and what’s already working.

This can help you make sure you provide better products and services and also build a name for yourself.

With SiteProfiler, you can see your biggest competitors at the bottom of the page.

Study your competitors

In addition, you can click the button on each that will directly take you to the website analysis of that competitor. Study their backlinks and keywords using the other SEO tools provided by Mangools and you can level up your marketing strategy, content creation process and SEO.

This quick tutorial can help you make the most out of SiteProfiler. Make sure you use it every few weeks or months in order to notice the changes in your site’s metrics and try to analyze why they occurred.