There has been quite a lot of hype about SEO in the past few years, and even now, it’s known as the buzzword of the online world. Almost everyone right now is trying hard to get on top of the Google’s search engine but let’s admit the fact that impressing Google and ranking high on this platform is not as easy as it seems to be. It is an undeniable fact that Google keeps us on our toes when it comes to the algorithm updates but luckily the only thing that has always been constant for us is the keyword research.
Now, if you are someone new to the term “keyword research” then you need to stick with us a little longer because today we are going to tell you everything you need to know about it.
What Is Keyword Research?
Keyword research means to find the words that are used by people to search on Google for a particular thing. It’s very simple to understand that if you know the target keywords used by people when they are hunting for some information, you will then be able to make it to the top of the search engine rankings. For example, if someone is searching Google for the Omega watches and if he enters “Omega seamaster 300” in the search engine then the exact line will be your keyword.
The Process Of Keyword Research
Here is a step by step process that tells how to do some effective keyword research:
1-Listing down some important and relevant topics that relate to your business
First of all, you need to jot down all those topics and words that connect with your business the most. These topic buckets are quite important and they will aid you a lot with the keyword research later. For this you need to think and be in the shoes of your buyer personas, you have to identify those words that a buyer will use to reach out to you or look for your product/services.
2-Research the keywords yourself
Another creative way to find the target keywords is to research them yourself. For this, you just need to go to Google and then start trying different keywords that relate to your business. See and analyze the results that pop up on your screen after you’ve inserted a specific keyword and then learn from it. Check the relevancy of your content with the keywords you are using.
3-Keep an eye on your competitors
Believe it or not, you have to win this keyword research game from your competitors, and this is quite necessary especially if you want to come on top of the search engine. So, once you’ve decided a mix of keywords of your own, you then need to see how those competitors are ranking for those exact keywords. Are they using what you are about to use and if yes then how well are they doing with the ranking. This element can actually help you decide which keywords are good for your business and which ones will not be good enough to increase your rank.
These are a few steps that sum up the process of keyword research. However, this isn’t it, and there is a lot more study required when it comes to finding the right, target keywords that can benefit you later.