What is the biggest challenge you have as a business owner or one who is entrusted with the responsibility of its marketing and growth? Without an iota of doubt, it would be lead generation. Leads are like oxygen for any business and you need to constantly work to build your list. However, it goes without saying that generating leads have just got tougher in the present world. With almost every business trying traditional means of lead generation and users’ inboxes being filled with spam emails you’d need to work harder to generate qualified leads that enjoy higher conversion rates. You need to offer an incentive for your potential customers to encourage them to share their contact details. That’s where quizzes are proving to be the most potent tool for lead generation.
Why Use Quizzes for Lead Generation?
The popularity of quizzes as a lead generation tool is no accident. Businesses that have used quizzes are said to have experienced up to five times increase in lead generation. Quizzes have higher engagement quotient when compared to other leading generation techniques and this is the reason they offer you more, better and faster leads. Most quizzes have incentives for the users at the end such as discount coupons, early access to deals, free subscription of services etc. When you achieve this combination of engagement and incentives you would be on the right path to generate more leads and create opportunities for sales and building a bigger customer base.
Creating Engaging Quizzes Using Online Quiz Maker
You may have seen your rivals uses quizzes for lead generation and after reading their potential we have mentioned earlier you may want to get started with your own lead quiz campaign. To put the record straight you don’t need to have excellent designing skills or great command over coding to start your quiz campaign. Using an online quiz maker you would be able to get started within minutes. An online quiz maker would offer you ready-made templates to choose from (which can be fully customized) and doesn’t restrict you in terms of the number of questions you can have in your quiz. Ideally, you shouldn’t go beyond 10-15 questions as it can make the quiz appear dull and boring.
Using a quiz online maker you’d be able to create both personality based quizzes as well as trivia (knowledge-based) quizzes which are the two major quiz types used in online marketing. Both these have their own pros and are being widely used by different brands to actively engage their users. While knowledge-based quizzes are easier to create and launch personality quizzes would require you to creatively work on the outcome and then create questions that let you segregate the leads based on their needs and aspirations letting you run a highly targeted campaign.
The popularity of online quizzes and how frequently they are being deployed for lead generation is all thanks to online quiz makers which have made the task of creating and launching quizzes extremely easy. Using in-built tools and an intuitive dashboard you can create quizzes. The WYSIWYG (what you see is what you get) interface adds to the ease of use. Online quiz makers also let you set the logic for the success score in case of knowledge-based quizzes and users being taken to relevant outcome landing pages in case of personality quizzes. All that you need to do is focus on the basics such as creating engaging questions, making use of appropriate images and setting the most relevant outcomes and the quiz maker would do all that happens in the backend for you.
Why Online Quizzes Generate Leads?
We have already mentioned the advantages of using quizzes for lead generation in bits and pieces. Now we shall take a look at some of the reasons why quizzes fair better than other marketing strategies when it comes to lead generation –
- Engagement is high – You’d have to enjoy quizzing since your childhood. It is highly engaging and the same stays true for online quizzes as well. The odds of a user participating in quizzes are far higher compared to other content marketing strategies that you may have so far used.
- Everyone loves incentives – Everybody would love to receive a discount coupon, free subscription to the newsletter, trial version of the software or any other incentive that your business model allows you to offer. In exchange, you’d only request users to share their email and other contact details that can be used by your sales team in the future. This approach is far better than having a static newsletter subscription form on the website.
- Tickle user curiosity – You’d like to know more about yourself gave an opportunity. Personality quizzes do the same for the user as they let them unearth unknown traits about their personality. When you tickle user curiosity they would be more than happy to share their details with you.
To sum up, online quizzes have emerged as one of the most profound ways of generating leads. And if you consider the fact that most users are looking for engaging content instead of the static one we may have just seen the tip of the iceberg. To leverage this potential you need to choose a cutting-edge online quiz maker that would let you launch the most engaging quizzes and collect high-quality leads.