Whether you offer a product or service, your target audience is out there looking for your business on search engines you’re your business doesn’t rank in the top SERPs, every time someone searches for your products you are losing potential customers to your competition. Search engine optimization (SEO) is a must-have strategy in your marketing plan. Its benefits go beyond generating web traffic. It improves and enhances your business in so many more ways.
So what are the different ways in which an SEO company can help your business?
1. Drive More Web Traffic
This is the direct benefit of hiring the services of an SEO company. Optimizing your website for search engines helps your web pages to rank high. This results in increased traffic to the page.
It is interesting that SEO helps generate highly qualified traffic. The traffic comprises of people who are highly interested in your offerings. This means a significant percentage of that traffic is likely to convert.
Almost 8 in 10 customers will search online for a product or service before making a buying decision. If your webpages rank high in results, they are most likely to get clicks. Most of the searchers will limit their clicks to the first page of SERPs. Thus, your SEO service plays a crucial role in getting all those highly-qualified clicks.
2. Higher Conversion Rates
Higher-qualified clicks are more likely to convert. As already mentioned, those who find your business through searches are already interested in what you have to offer. And if they are able to find the required information on your website, they are highly likely to purchase from you.
SEO offers much higher conversion rates compared to other online marketing strategies. It is different from outbound marketing that feature lower conversion rates. This is because it helps in bringing your target audience to your pages. You are not pushing your ads to them.
3. SEO Helps Build Brand Awareness
A big advantage of investing in SEO is that it helps provide exposure to your brand. All that tons of views that your URLs receive in Google and other search engines translates into views for your brand name and company name.
The right SEO company is going to build your SEO strategy with brand awareness as one of the goals. The strategy can cover much more than exposure on search engines. The service can create and distribute content including articles, blogs, and press releases over the web. All this content can further add to your brand image.
The benefits go beyond. When your business name appears in the top search results pages, it sends out a clear signal that your brand is trustworthy. This is due to the general perception that a brand appearing on the top means higher quality in terms of customer experience.
If your URLs were to rank lower in SERPs, people will be less likely to trust your brand. Ranking high on Google, Bing or other search engines provides a level of credibility that cannot be compared to most other forms of promotion. It also gives you a competitive edge over other businesses in your niche.
4. Gain Competitive Edge
Hiring the services of an SEO company further helps you gain an edge over the competition. Interestingly, SEO is an online marketing strategy that continues to be an exotic even when many business owners understand its importance. This is mostly because it takes longer to deliver results compared to paid search marketing and banner advertising campaigns. So the earlier you get started, the better the edge you gain over your competitors.
If you are not investing in SEO, you are missing out big. That will be the case even if you offer higher quality products or services.
5. Focus on Running Your Business
There is more to managing and running a business than promoting it. You cannot handle all your marketing campaigns on your own. Hiring the services of an SEO agency allows you to focus your energy and resources on running other important aspects of your business including operations and finances.
SEO is a time-consuming strategy. Besides, you don’t have the expertise in running the campaigns. So instead of handling it yourself or hiring full-time employees, it is best to have a dedicated agency handle it.
By hiring an SEO service, you are able to focus all your attention on your business’ main mission. While SEO is crucial to your business’ growth, dedicating all your efforts to it take away important time from taking care of your core business activities.
6. Improved Website Usability
User experience (UX) is an important element defining the success of a website. Your SEO service is going to assess your website for UX to determine areas where improvements can be made. The result is improved usability across the site. Your site will become not just easier for visitors to navigate and access required information, it will also become easier for search engine crawlers to index.
Improving a website’s structure and links is also an important part of optimization. The right agency can address all the elements relevant to SEO to ensure that your search engines can ‘see’ your website offering great UX. UX not only defines your site’s success, it is a key search ranking factor. It is so important to Google’s ranking algorithms that it can be considered the core of SEO.
A website that is easier to navigate, loads quickly, and allows users to gain the required information is the perfect website in the ‘view’ of Google and other search engines.
Thus, there are many ways in which an SEO company can help your business. It can help do much more than generating traffic. It addresses different aspects of your promotional strategy, including brand development.
Since it is a non-intrusive form of promotion, the benefits go beyond what other forms of digital and traditional marketing can offer. It helps your website and business stand out among hundreds if not thousands of competitors. Determined Solutions SEO is a trusted SEO service with years of experience that can help you on all the above-mentioned points.