With towering skyscrapers and a modern transportation system, Minneapolis is a fast growing city and it hosts a number of fortune 500 companies and several other major corporate organizations. It is therefore not surprising that it is the 3rd largest economic center in the Midwest region of the US.
With the composition, positioning, and population of Minneapolis which has greatly contributed into it becoming a business hub, more and more businesses will be looking to cash in on this. As a result of this, competition among businesses will be stiff as they compete among themselves to provide similar services to the good people of this city. For this simple reason, any business that wishes to survive or stay competitive in this city must find a way to stand above the rest, bringing its products and services to the attention of those that require them. One very effective way of achieving this is through digital marketing and SEO.
What is Digital Marketing and what is SEO?
Digital marketing includes all marketing activities and efforts that are conducted using digital technologies and devices over the internet. These may include SEO, mobile apps, display advertising, social media, emails marketing, and other digital media. You can read about digital marketing here.
SEO on its part is an acronym for search engine optimization. It is simply the process through which a website is optimized so that it can rank high during a web search. To achieve this, different methods and tools are deployed. When a user inputs certain keywords or phrases into a search bar, the search engine makes a search by crawling around the web looking for content related to the phrases or keywords inputted.
To make your website rank high enough, SEO needs to be properly implemented by making use of tools like keywords, proper descriptions, inbound links, meta-tags, etc. Also, optimizing the load speed of the website is important and it can be done by optimizing codes and scripts like HTML and CSS used in the website design. It also helps to reduce and properly manage the number of images and videos used on the site so it renders fast.
These activities are usually handled by Digital marketing and SEO agencies.
There are two parts to the implementation of SEO on a website. They are on-site and off-site activities.
These are the various set of activities carried out on the website. They include making the site attractive, easy to understand and navigate, choosing the right color scheme, using relevant content, links, and keywords. This also includes making the site user-friendly and also responsive. That is, ensuring it is easily adaptable to whatever screen size it is viewed on.
These include search engine optimization activities carried out off the website such as social media engagement, building inbound links, listing the website on web directories and generally promoting it.
By implementing these strategies, you position your website to be ranked high by search engines.
Why you need SEO
One of the reasons why you need your website to rank high is because more than 60% of users or potential customers usually who search for a business or information will not look past the first page. With easy access to mobile phones and the internet, users will often research businesses and because of the way humans are wired, people reach out to whatever they see first or what is close by. When your site ranks high enough, potential clients can find you easily.
Another reason to implement SEO on your website is that it is cheap and can be more easily implemented than other forms of marketing. You will also get a higher return on investment as you can monitor the metrics of your website, see how you are doing and make changes and tweaks easily to suit your needs. Also, whatever is worth doing is worth doing well. If you will have a website, why not have one that is optimized and serves you well.
When implementing SEO for your business, outsourcing your SEO needs to professionals like Decrypted SEO Company in Minneapolis will in the long run yield better and faster results. Professionals have several years of experience and expertise and know the best methods and ways to strategize so you can achieve efficient results.
Before hiring a digital marketing and SEO agency for your Minneapolis business, be sure to run a few checks on any agency you may be considering. Do this by doing the following:
- Checking their website to see how optimized it is.
- Checking their clientele and the results they achieved for them.
- Look out for online reviews that will give you an idea of what past clients think of them.
Make sure you choose a company that will be easy to reach since you will need to get updated on a regular basis. There should also be a clear plan of action with milestones for the deliverables that will be captured in the reports you will be sent.
With the right agency, you will surely begin to see increased traffic to your website or place of business.