When Tim Ferris decided to change his life he was working 80-hours a week earning $40,000 a year. Tired, frustrated and in need of change he decided to do something about it.
He cut down on his responsibilities, outsourced most of his work and refocused his life.
Over the next few months he started to notice changes. His monthly income steadily increased while his working hours decreased.
He was happy and free to do more of what he liked to do.
He was so passionate about his new philosophy that he shared his ideas in a book, The Four Hour Workweek.
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The central idea behind the book was a simple one; work smarter not harder.
A Flash of Inspiration
Of course it’s easy to say work less and achieve more.
How many times have you spent 30 minutes working on something and actually got an incredible result?
It’s happened to me once this year. It took just 30 minutes of my time.
The results were instant. After implementing four simple changes to my most popular articles my bounce rate dropped from 84% to 19%.
The same thing happened to average time on site, which jumped from just 54 seconds up to 2:58.
Since I implemented these changes, three months ago, my bounce rate has fluctuated from a high of 36.36% to a low of 13.46%.
Average time on site meanwhile has swung from a low of 1:49 to a high of 3:39. This is a marked improvement on the previous low of 33 seconds.
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4 Professional Tricks To Triple Engagement
In less than 30 minutes you can triple average time on site and make your bounce rate tumble. Let me show you how you can achieve these results.
1: A Scientifically Proven Method to Improve Engagement
Our lives revolve around stories. What we did on the weekend, who we met in the mall and what we ate for dinner; stories make up 65% of our conversations.
When we stop telling stories we read them in books and watch them on TV. Our brains are so used to hearing stories that they automatically react to them.
For years we’ve called this imagination, but neuroscientists at Carnegie University wanted to see how this worked.
They used MRI scanners to look at how our brain reacts to words.
When somebody talks about running, the part of our brain that controls our motor skills light up.
When somebody talks to you about the smell of a rose, the part of your brain that controls smells react.
After the study scientists realized that our brains actually experience words.
Way before the scientists at Carnegie conducted these experiments salesmen and copywriters already understood the power of a story.
Some of the best (and highest converting) examples of modern copy, like They Laughed When I Sat Down at the Piano, used stories as the hook to engage an audience.
When used at the beginning of an article, stories have the power to pull your audience in. Don’t just take my word for it.
When Groove split test two almost identical articles, one article that started with a story and one without, they found that 300% more people read the article with the story all the way to the end.
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The Secret Sauce Journalists Use to Make You Read Your Paper
The problem with long blocks of text is that they are monotonous. As a reader it’s easy to loose focus, which is when you start to skim read. Print journalists found a simple solution to this problem.
Cross Headings break up boring blocks of text and give your readers something to focus on.
They are often used as a way of conveying the important points in a story or can be used to actually tell a story.
Cross headings are common in long articles. The Reuters Handbook of Journalism advises people to “use cross-headings every 200 words or so to give your readers something to latch on to.”
When done correctly cross-headings are engaging. They should be used to grab the attention of skim readers and make them actually stop and read the article.
Cross Headings should never reveal the whole story though.
Every Copywriter’s Secret Weapon
You’re now halfway through the article. In the next few paragraphs I will reveal the two final copywriting hacks I used to slash my bounce rate (the last hack is so simple you’ll be kicking yourself for not implementing it before).
I know after you’ve seen the results for yourself you’ll want to learn more. That’s why I created a personalized course SEO course you can use to boost your SEO rankings.
Same principal, less work, better results. Download it here. No obligations.
Ok. You got me. I didn’t forget to insert the link. In fact I didn’t even create a course. If I had though there’s a good chance you would have pressed that download button, because I asked you to.
A call to action is a very simple, but incredibly powerful copywriting technique. You can use it for almost anything; ask people to join your email list, leave a comment or in this case download a file.
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This technique can be very effective when combined with my last tip.
Even if you were skim reading this article I know you stopped to read what I had to say. It’s instinct.
You’ve been trained to look for a postscript. You know the information provided in the postscript has to be important (that’s why it works).
I already talked about how you can combine the postscript with a call to action (which is what I did).
This article on Hubspot gives six examples of other ways you can use a postscript to make your readers take action.
Now It’s Your Turn
It might sound like a lot of information, but I promise you these tips are simple to implement. Start by picking the five most popular posts on your website (which get the majority of your traffic) and implement these tips.
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I promise you will see the result in just 24 hours.
P.S. If you’re looking for more actionable ideas to increase engagement on your blog and drive traffic to your blog, I highly recommend reading this article.
For effective copywriting tips to increase your email open rates I’d also suggest checking out this article. You can thank me later.