As an eCommerce business owner, getting more traffic that converts into paying customers is a top priority for you. It’s even better when you don’t have to pay for that traffic. How is that possible? Search engine optimization (SEO) helps your website rank higher with search engines so you get more clicks. If you’re looking to improve your SEO, the following tips can help.
What Is SEO?
SEO is the process of making your website more attractive to search engines. When search engines rank your site high, you get more natural and free traffic. It’s incredibly important to rank as high as possible for what your customers are searching for. A study by Optify shows that websites at the first search result receive 36.4 percent of traffic. The number two spot receives 12.5 percent of the traffic, and the number three spot drops all the way down to 9.5 percent of the traffic.
When you’re ready to get your eCommerce business ranking high on the search result page, the first thing you should focus on is your keyword research. You need to identify the terms your customers are using to search for your products. Make sure you’re not targeting keywords that have a lot of competition or are too broad. Keywords that are too competitive will take too long for you to rank. Additionally, keywords that are too broad will have people quickly leaving your site, which will create a high bounce rate.
Once you know what keywords you want to rank for, one good way to work them into your site is by using blog content. When you create high quality and user-friendly blog posts, you’re getting your eCommerce business out there in two ways. First, you’re targeting keywords that will help your page rank higher with search engines. Second, you’re creating content that your current customers will want to share with their network of friends, which could bring you even more new customers.
On-page optimization refers to the steps you take to make your site more appealing to users and search engines. This can include things that only the search engines will see, such as image alt tags, meta titles, and meta descriptions, as well as things that search engines and users will see, like page titles, subheadings, and images. Site speed is also an important part of on-page optimization. As a result, you want to choose an eCommerce provider that offers fast load times and advanced SEO possibilities.
If you don’t already have customer reviews enabled for your eCommerce business, consider getting them started today. Not only can having just one customer review on a product page result in a 10 percent increase in orders, but customer reviews also positively impact SEO because more and frequent reviews mean fresh content, which search engines love to see.
If you’re looking to take your eCommerce business to the next level and make your search rankings better, these helpful tips will get you started on the right path to improving your SEO.