Unnatural Links and its repercussions have been in the news for some fourth dimension today. In April 2012 Google launched Penguin, an algorithm, to fight web spam. The objective was to discover the sites which participated in link scheming and keyword blocking. This algorithm revealed truths about Unnatural Links and later these links became a major concern for Google. Adopting a step forward, in the month of July, Google instigated warnings to sites against spam activity and unnatural links.
In this article we discuss in detail about Unnatural Links and ways of removal of these links.
What is an Unnatural Link?
An Unnatural Link is an artificial link created with the dire intention of manipulating the rankings of a web page. These links are either bought or made by spammers. The primary aim is to link one site to another and affect the Google page rankings.
In its conflict against these Unnatural Links, Google initiated a manual process whereby a suspicious site is manually delisted from the lookup results. A word of advice is turned over to the possessor of the site to get rid of the malignant unnatural links. All the same, this penalty can involve only one keyword or one page or the entire site. Depending on how important the situation is, the site is either fully removed from the Google search list or appears after the first ten pages of the Google index. Also at times the punishment may not involve the entire website, but just a couple of keywords.
The next set of questions that arise here are:
Should the Unnatural Links be removed? If Yes, then How?
If a web site takes in an Unnatural warning or if there is a considerable decrease in the web rankings, then the owners of the website need to necessitate immediate action for removal of the Unnatural Links. There are simply no two ways about it. Strike action to discover the bad links and remove them.
The first affair to behave in such a scenario is to gather the maximum amount of Link data. Begin with site-wide links and gradually cover other areas. Stick to the following activities depending on the information gathered:
- Removal of the Linked Page – If a page, other than your Home page, has got rankings in the past because of unnatural links, an prosperous path to delete bad links is to remove the page.
- Unnatural Links Removal Services – There are a number of tools available to delete low quality links or Unnatural Links. A few popular ones include Rmoov, LinkDelete.com, DeleteBacklinks.com and Link Clean up & Contact.
- Removal of Links in One’s Control – Immediately remove deliberately built links or the ones that are under one’s control.
- Removal with Google Disavow Links Tool – Google introduced this tool to aid in the process of spam link removal. Make use of it to remove the Unnatural Links.
Unnatural Linking has short-term benefits. Instead of opting for these short-cut methods one should focus on customer satisfaction, high yield strategies, competent service and good branding. Strive to get to the top which includes the Google index too!