Most sharing tweets

Get More Social Shares and engagement with 3 simple tricks

Bloggers generally share their blogs on various social media websites as soon as they are published to get better exposure and more views.

The truth is most of the shares don’t get enough interaction in form of likes and retweets.

Bloggers often wonder why their work is not generating engagement on social media channels.

They keep rechecking, revising the blog content if it’s engaging without a clue.

The problem is not many bloggers know how to use social media properly.

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For the past few months, I was studying those graveyard posts on Facebook and Twitter, trying to find what is making them to not to get enough engagement, comparing them with those generating enough likes and those that went viral.

Off course, there were differences, actually huge, groundbreaking differences. Before taking a look, let’s learn why they failed.

  1. They were like another brick in the wall that nobody cares about: The art of standing out in a jungle of social media posts was clearly missing.
  2. Auto generated posts: Lazy bloggers often use the share buttons to share their posts. Such posts are auto generated. Auto generated posts are all kind of same and seldom generate engagement.
  3. Boring title: Bloggers often use the same title for social media posts.

Neil Patel, the famous blogger at Quick Sprout has something to share here: a twitter post sharing his latest blog that generated 24 favourites and retweets within 20 hours.

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Most sharing tweets

And the analysis he made was rather interesting. He particularly insists on 4 things that matter in a social media post.

  • Understanding the psychology behind the sharing and triggering emotions is crucial
  • Asking for shares inside the post is important
  • Images you choose will ultimately define the fate of the post
  • Writing an engaging headline

In a nutshell, you have to work on a couple of things, and you’ll be good to go.

The results although may take a couple of months to be visible. The earlier you start working on them, the better are your chances of making a difference.

1. Understanding the psychology behind the sharing and triggering emotions is crucial

Unless you’re offering a free iPad for every share, nobody is going to share your post unless it’s really engaging and beneficial… If you think you can trick your audience into sharing, it may work once or twice not more than that.

Nobody wants to annoy his or her Facebook friends and followers with rogue content.

So while trying to understand what kind of posts actually get shared, I came across this interesting piece of investigation conducted by New York Times Insight.

Not one of those online form fill-ups, the insight team actually conducted face-to-face interviews with heavy online sharers before drawing a conclusion.

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Here is the New York Times data:

Reason to share Percentage of participants
To entertain or enrich the lives of others                    94%
To define themselves                    68%
To network/grow relationships                    73/78%
To feel a sense of purpose                    69%
To support a brand/cause                    84%

 

Most of the participants know what they share on their social media profiles is going to shape their online and offline identity.

Sharing Act

Thus, you need to share something that your audience can share on their timelines without hesitation, something that suits the identity. What are those stuffs?

  • Stuffs that make them look smarter: A latest study by Forbes or Time magazine about human behaviour are some of the stuffs that your audience couldn’t resist to share.
  • Useful info that their friends are going to like: A DIY trick or a solution to a common problem like how to create penholder with trash is some of the useful stuff that’s going to be shared.
  • The cool stuff: Those cool brands, iPhone covers that cost more than the iPhone, or the latest fad about a celebrity are some of the cool things that enhance the sharer’s appeal among his friends.

2. Posts that invokes curiosity and surprise:

Sometimes well-written and formatted content is not sufficient, you have to go beyond. You need to understand the psyche of your audience and work accordingly.

Without the understanding, you can’t create the kind of hysteria that the audience requires.

To understand what type of posts work andwhat don’t, what can be better than the social media page of Sydney Morning Herald?

Facebook content

Look at the first post on the timeline: a kid discovering a planet. Who won’t be curious to find out more about this great kid? Where he works? How he’s doing?

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The second post again generates enough curiosity at least for the set of audience using public transport for daily commuting.

This is definitely not a big news, but look at the way they presented it. In a way, SMH is trying to become Australia’s daily commuters’ favourite.

3. Sharing& Engagement should be flawless

Make a habit of putting social media buttons in a simple way. Still many websites omit them without any solid reason.

In addition, many were putting the buttons on the wrong place.

Not putting the button will only draw a line between sharing and engagement, affecting the social media based conversions in the long run.

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Social Media accounts

Most sharing occurs when you put them at the beginning and/or end of articles.

An avid reader of your blogs may decide to share the blog after looking at the title or the conclusion.

Comments
  1. I’ve been sharing contents on twitter, and I don’t get much retweets or favorites. I don’t think that it’s because I share poor content, no. After reading your post, I fully understand how making my audience engage with my tweets, how to make them retweet or favorite. Number one trick I’ve learned from your post is how important images are. I agree with you that the images we use on our tweets may give impact on how our followers will react or respond to our tweets. Basically, the images are really important, it amplifies your tweet.

    Amazing post. I am looking forward to read more post about this topic. Thanks! Keep it up.

  2. Nisha Pandey

    Hi Tristan,

    Yes engagement is more important than the volume of sharing.
    Besides, images are far more effective in delivering our message instantly and in getting a faster response.
    Thanks for going through the post. Will be adding more posts on similar topics!

    Thanks again!
    Have a great week ahead!

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