Every site is different and with that comes different web design needs. Of course, Google doesn’t have time to sift through billions of webpages and see if each one is good enough for the niche that it belongs to. No. Instead, Google has constantly rolled out updates which serve as a standard for all sites regardless of the niche.
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User experience, more than anything, is a part of that standard; and if you have an e-commerce site, you are not excluded. There is a list of web design practices that Google encourages all sites to follow but for the sake of being specific and catering to your site’s unique needs, Australia’s leading web design experts provide you with a list of practices that e-commerce sites should follow for doubling sales.
The more products you have, the more imperative it is that you add a search bar to your page. This makes it easier for your user to filter out what he needs and find what he is exactly looking for.
Multiple item photos
You don’t have to put up a whole album for each item. 2-3 photos will do. People will buy with their eyes and since they can’t see the product in person, the next best thing for them is an accurate photo of the product. If you want to go the extra mile, you can also make a 3D view or video of your product.
Poor navigation is one of the biggest reasons why users leave a site. It can get frustrating when you go to a website and it doesn’t have a navigation bar that shows where a user can go for specific types of items. Make life easier for your user by making the navigation bar one of the most prominent parts of your website.
Make the shopping cart a button that your users can easily click on when visiting every page of your site. You don’t want to make it too prominent but just make sure it is there. Doing so can go a long way in decreasing your checking cart abandonment.
Nobody likes to go inside a store with the items cluttered everywhere. The same applies to your site. It speaks volumes of your brand when your products are disorganized. So make sure that they are arranged in your page in a way that it looks clean, organized, and appealing. It’s easy for the customer’s eyes and it encourages them to make a purchase.
Partners and associates
Find a suitable place in your website, preferably the Home page or About Us where you can display partner companies that you work/have worked with. This is one of the rare moments where you won’t be scoffed at for namedropping. In fact, it might just even add to your credibility, which is something that users value when shopping online.
Who doesn’t like a sale? Almost everyone would jump at the opportunity to acquire an item at a cheaper price. Make sure your user knows what items are on sale by having a page dedicated to discounted products.
There are more web design practices you can employ on your e-commerce site; but the ones that have been outlined above are the most effective and the easiest ways to increase your conversion rate.
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Dare to experiment but only on ones which you feel will benefit your site the most. Get pointers from big name competitors and see what they’re doing on their site that you could apply to yours.
What other e-commerce web design practices did you have in mind? Let us know your comments!