Instagram DM is one of the new features introduced on the social media platform in recent times. Instagram direct message feature is the one that lets a user send a video or photo to the desired profiles exclusively by not allowing other following people to have a glance at it.
It’s one of the features that help both the individuals and the businesses as well. Being in the digital marketing business, some of you might be tired of incompetent objectified marketing. It’s because you may be finding it difficult to reach your niche customers directly. However, the target marketing can be done most efficiently by leveraging social media. Initially, Instagram was the social media platform where you could randomly target the audience. Now, the introduction of the Instagram direct message has benefitted the numerous businesses like you.
You can make use of direct message to work for your business. It lets you elevate your business strength, improve the brand reachability, and increase the income.
Do you recall the Instagram Direct Message feature was launched?
It was added to Instagram at the end of December 2013. However, at the time it was underwhelming and was getting ready to give a stiff competition to the existing platforms.
How to use the Instagram Direct Message (DM)?
As mentioned before, it’s one of the traits in Instagram which lets you message one or more contacts privately rather than publicly revealing it.
I wish to enlist the rubric how you can send a direct message on Instagram:
Tap on the right corner of the Feed page
Then again top at the right corner
You get the option to select the people you wish to message, select the people and tap NEXT
Choose videos or images, or capture a new video or photo, or write some text message
If you wish to customize the added item, you can add captions, effects, or the effects.
Then ultimately hit the SEND option
After you send the message, you can check who and all of your recipients have seen the image or video, see who has liked what you sent , and who has commented on your message from where you can unfold a conversation.
There are two circumstances when someone messages you in a similar way. When you receive a message from a profile you follow, then the message will appear instantly. And if you receive it from the profile which you don’t follow then it will be in the request section where you can decide if you wish to see it or not.
Things that you can send using DM feature includes:
The posts which come on your news feed
The images or the videos from your library
The profiles you wish to share with friends
Text, like you do in private messaging
You can send hashtags
You can share the locations personally
Instagram Direct Message for the online businesses
Social media platforms are a great means to improve your business strength online and Instagram is one of them that you can use to enhance your business. If you’re using Instagram, the onus is on you to clasp the potential clients or customers through the platform. Well, if you aren’t using, trust me you’re missing on a huge client base, thus, I suggest start advertising your brand on Instagram.
Here are the few techniques which you can adapt to the leverage Instagram direct message feature to improve your brand’s reach.
Discover your potential users
Once you avail the Instagram Direct Message, don’t start shooting messages to the random profiles. Consider your branded hashtags and run the Simply Measure Instagram Hashtag Report to gather the top potential users of your brand and reward each of them with customized DMs. It enhances trust among them and they nurture you with more purchases and as well bring their friends and families to you.
Find the best time for engagement on Instagram
Make use of DM appropriately since it hurts a lot when the DM collects no profits. Make use of Simply Measured Instagram Account Reports and find out the best time or the regular time that your public posts are received by the audience. Then you need to target the audience during those peak times, as your DMs are welcomed by your audience.
Peek into DMs of your competitor’s followers
Repeat the same stuff but this time perform it on your competitors. Compute their Instagram audience and attract them with élan. After doing it, slip into your competitor DMs by using a personalized account and I am sure they won’t see it coming.
Practice geo-target hashtags
The Instagram surveys reveal that the post with the location tags get 79 percent more visitors than the posts without location. Hence attaching location has become very cardinal. And now the DM has location sharing features in it making it more important to hashtag the locations in your DM content.
Add the call to actions in your profile
The specialty of the Instagram direct message is not about sharing photos and videos but also the ability to share profiles. When a user stumbles upon your profile and find it fascinating and wish to share with friends or family, the user can just share it over. So, you need to make sure that your profile has a good profile picture, description, and call to actions.
Wrapping it up
Instagram Direct Message is a great feature for the online business marketers to use. Make sure you don’t miss out on using it. Target only the niche audience since targeting a bunch of people who have no interest in your brand fetches you dust out of DM capital.
Don’t use DM for spamming and frequent messaging a user in short span, it might hinder your marketing tactics and sometimes you might end up losing the Direct Message privileges.
Now go start shooting the direct message welcomes to your new audience and clasp them tight to make them your potential customers.
I am Nisha Pandey from India. I am an ardent blogger who works around interesting topics. I ensure to provide the readers of my blogs [Thetechpoint and Loudhere] with informative and original contents.