You may be sitting there thinking that email marketing is not right for your business. However, there is nothing to say that it isn’t right for your business. Email marketing is perfect for businesses of all shapes and sizes. It can also be used by firms who provide products or services. There is a strong level of flexibility when it comes to email marketing, and no matter what you do or how many people are in your business, you will find that email marketing helps you to reach out to a local audience with the greatest of ease.
If you were a firm that provides a window cleaning service or some form of service that sees you coming to clients property, email is a tremendous way to stay in touch. You can email directly to a client, informing them of their bill or of your schedule while you can also create group emails for certain streets and postcodes. This allows you to send an email that is specific for certain areas, allowing you to email the times and dates when you will be working in their area. This makes it easier to inform people of when you will be looking to collect your fee for the service.
Of course, if you have a full email list for all of your clients, there is nothing to stop you collecting feed via PayPal, because all you need is an email address. The platform that provides you with the chance to communicate with your clients will also provide you with an easy and effective way to get paid.
Top Tips For Advertising Your Business Offline
The Best Small Business Apps You Need to Know About Infographic
Provide offers and incentives to clients
Email marketing is also a tremendous way to provide offers and incentives to individual clients. If you know that you cover some homes in an area, but not all of the properties, there is a way for you to encourage your existing clients to promote your services to their neighbours. It is very easy to send an email coupon that will provide an existing client with money off their window cleaning service if they recommend a friend to hire you. You may even wish to extend the service so that the new client gets money off of their first service too, which will provide all parties involved with the process the chance to save some money.
Email can be an easy way to inform clients of any holidays you are taken; while clients can also get back to you with any times that they are away. Having an email trail means that there is comeback if anything goes wrong or if there are any disagreements that arise. It is always helpful to keep yourself right and if you are looking to make sure you have everything in one place, an email system is the best way to do so. You may feel as though you have next to no experience in using email in this manner, and you may feel that it will be beyond your capabilities.
This is where hiring the services of an expert email marketing software provider can make all the difference. These firms have all the experience and expertise that means you can benefit when you don’t have any relevant experience of your own is vital. There are templates, tutorials and a guidance available all the time that will ensure you have everything you need at the touch of your fingertips.
With email marketing, there is an opportunity for you to stay in touch at all times and when you consider the ease of using email on smartphones and tablet devices, there is a real opportunity for you to make some progress in creating a long-term relationship with your clients. Even traditional services like window cleaning and gardening can benefit from coming into the modern era and taking advantage of the features and benefits that are provided by email marketing, and by companies like Wizemail. There is no getting away from the fact that you need to be found in a place where your clients are, and you want to make sure that you provide your clients with the best level of service at all times.
You may be thinking that your business has performed admirably to this point, and that there is no real need to push further, but this isn’t the case in business. When it comes to making more sales and developing your reputation, being in touch and providing a reliable service at all times will help to make a difference, no matter the size of your firm.
Image source: https://www.flickr.com
You may also like to Read:-
Why Should You Use Google+ Page Listings? – Here is what you need to know
The Case for Small Business CRM [Infographic]