Digital Marketing

Digital Marketing on a Budget: 7 Tips for Small Business Owners

Many local and small business owners make the mistake of depleting their marketing budget by investing in online and offline media that don’t deliver the desired results. When funds are limited and the market insanely competitive, you need to save every penny and come up with marketing strategies that are effective yet inexpensive.

Here are seven marketing ideas that will help you boost your sales without breaking the bank.

Generate awesome content

Blog posts, articles, guest posts or social media posts—publishing great content is the key to get and hold people’s attention online. Even if you don’t have a great-looking website, readers will want to return to your site if you offer them content that’s useful, insightful, informative, interesting and relevant.

Make informative videos

As stated before, great content is the biggest driver of organic traffic to a website. And video content is an even more powerful marketing tool available to SMEs. As hiring a professional to shoot instructional videos can be costly, save money and learn to do it on your own or hire a student or freelancer online.ee

Make use of social media

The first step to exploiting social media for promoting your business without spending big bucks is to build a strong presence on all the big sites—that is, Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google+. Create business pages on these sites and use them to engage your target audience with great content.

Reuse old content

The great thing about creating high-quality timeless content is that it can be recycled with little work and no additional expense. For instance, you can turn an infographic into a quality guest blog post and vice versa. A collection of articles can be converted into a free eBook and a webinar can be made into an informative video for Facebook and YouTube.

Use old content in a new way to boost online visibility without going broke.

Offer freebies and rewards to your customers

A tried-and-tested way to increase customer base and build brand loyalty is to regularly come up with limited-period offers, discounts and special deals to your returning customers. Create an attractive referral program offering cashback or free products/service to customers who refer their friends and family. Such initiatives are a great way to generate word-of-mouth publicity for your business.

Use guest posting to increase outreach

A small local business faces stiff competition and needs to establish a strong presence locally. To achieve this, publish high-quality articles and blog posts on popular blogs in your niche. Get your internet marketing team to reach out to such sites or hire an experienced blogger outreach service as Outreach Monks for an affordable all-inclusive plan customized to your needs and budget.

Invest time in infographics

Infographics are a great traffic-driving tool when it comes to budget-friendly internet marketing. While professional infographics can be expensive, you can learn to make your own using free kits available online. Even a couple of great infographics a month can help bring organic traffic to your site.

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