content-marketing-strategies-designed-to-draw-traffic

Content Marketing Strategies Designed to Draw Traffic

This is a special guest post by my special colleague Carol Amato from http://carolamato.com. She is one of the wonderful pro blogger, I met last year.

Here, she is taking away…..

Content marketing isn’t just about writing a new blog post every day or so – especially if it’s based on ideas and information that your audience has seen many times before.

Your loyal audience needs “mind stimulation” to keep them from becoming bored and your new visitors need to see content that piques their interest and makes them want to hang around.

If you’re a beginner in online marketing, your blog is just the beginning of what you need to do to get high conversion rates, great SEO and traffic which will become loyal followers.

If you’re an old hat at blogging, you may hit a roadblock now and then where your content becomes stale or you don’t know how to come up with a new slant to your content.

content-marketing-strategies-designed-to-draw-traffic

In every blogger’s life, there comes a time when you need to brainstorm ideas and try new things that may or may not work.

You’ve got to become a pioneer sometimes to become the success you want to be.

Focus on your successes rather than the failures you might have in trying new things with content marketing. At least you’re learning as you go – and never stagnant.

Driving traffic to your site is essential for your ultimate success – and content marketing can give you the results you want if you begin to look at it in different ways.

Try experimenting with infographics, guides and other methods which can make it fun and interesting for your followers and for those who are just browsing.

Do Read:- Contagious Content Marketing Will Forever Change Your Business

10 Tips to “Spiff” Up Your Content

Some of the following tips, you’ll want to jump on and try and others may not be “right” for your brand. Give them all some thought and you may come up with a new way to present your content that will set your blog on fire.

1. Post a well-written guide on your blog.

Everyone likes a “step-by-step” guide on a subject they may be having problems with – or haven’t yet discovered. Guide posts are much longer in content than most of your posts, but can get lots of traffic to your site.

Be sure the guide blog post is accurate and well written, perhaps sprinkled with some graphics or charts to help your audience better understand a difficult subject.

Also, try to make it amusing, if possible, and add some anecdotes from your own personal experience. Guides don’t have to be dry and boring.

2. Reviews save time and effort and audiences appreciate them.

Product reviews can shave time from lengthy tests and reading through specifics of a product. A short, but succinct blog post about what you experienced with a certain product can also help you gather email addresses and establish you as an authority in your niche.

If you can add a video as an extra boost to help them understand the product – your content becomes even more valuable.

3. Blog posts that use infographics are shared and viewed more than others.

If you haven’t already begun to use infographics in your content, get started now. You’re presenting your content in a visual method that’s so much easier to understand – and, more eye-catching and interesting to your audience.

There are so many online methods now which work well to infuse infographics in your content, but you may want to hire a graphic artist for a larger or more intricate project or blog post.

Don’t Miss:- An Open Interaction with Adam Connell from BloggingWizard

4. Videos can bring you closer to your audience and establish your knowledge.

A video can become the best tool in your arsenal of ways to drive traffic to your site. Communication is key to establishing a relationship with your followers and to grab visitors and keep them.

Videos can be used to communicate many types of messages – but they should always be memorable and designed to make your viewers want to see more and learn more about you and your product.

5. Create a “how-to” guide for a problem you’ve found a solution to.

The SEO potential for how-to posts is huge and far-reaching. If you can solve a problem that many have trouble with and add the solution as content on your blog – traffic will follow.

You can use videos, infographics and any other visuals you can think of to help the guide come alive for the reader. Keep it simple and based on one problem at a time so the guide doesn’t become too complicated.

6. Podcasts aren’t difficult and are great ways to connect with busy customers and followers.

Many people listen to podcasts as they’re driving along to work in the morning or evenings, jogging or performing other chores.

Be sure you have the proper equipment (well-functioning microphone, for example) and key information about the subject matter you’re sharing with others.

7. Guest posts are another way to grab the attention of your audience.

You’ll also get a new slant on your subject matter while giving a fellow entrepreneur a chance to shine. It’s also a type of “endorsement” of your own blog and content from another in the same niche.

A guest post will attract the guest’s followers and add new interest to what you have to say. It’s a great way to build your list and share with others.

Recommended:- 8 Keyword Tracking Tips And Tools To Optimize Your Content Marketing Strategy

8. Rants and opinions can attract a ton of viewers.

If you’ve got something on your mind that you have developed a strong opinion about and want to share with others, try a “rant” or “highly opinionated” blog post.

The more research you’ve done on the subject matter, the better your results will be. Don’t make it a daily post, but do make your position known if there’s something about the industry or your niche that you believe should be shared with others.

9. Interview a person in your field or niche to gain admiration from your audience.

An interview, if done properly can result in lots of traffic. It will also establish you as a viable force in your niche.

Just be sure that you’re well-prepared and that you offer something that hasn’t been heard before. Speak to your interviewee ahead of time to establish the route you’re going to take with your questioning and how long the interview will be.

10. Add some humor to your content with memes. Everyone loves to laugh – and, it’s good for us.

Memes are easily added to your content and are viral, so you have a great chance of it being seen and shared.

Many social media sites are perfect stages for your memes – Pinterest, Twitter, Tumblr and more can help your meme spread like wildfire. Use them when appropriate and not all the time or they’ll lose their value in your content.

Must read:- 7 ideas how to bring attractiveness to your content – Writing Tips

Keep in mind that everyone loves to read or view content that helps us to learn something new, smile, laugh, tells a good story or reminds us to hang in there – that dreams can come true.

Make your content interesting and vary it with some of the above ideas and you’ll get the traffic you need for your ultimate success.

Take Care,
Carol Amato

http://www.carolamato.com/carolamato-com-celebrates-4-years/

Comments
  1. Hi, Nisha,

    I want to first of all thank you for the wonderful opportunity to share some thoughts with your readers – it’s an honor, and I’m truly grateful.

    Content marketing is a very popular subject – and can never be exhausted in my opinion. It’s something I enjoy, and want to grow more and more in as I endeavor to ramp my business up in 2015. Just caught a glimpse of Don’s article…heading over to enjoy that.

    Thanks again, Nisha – I’m glad we crossed paths in 2014. Wishing you and your family all the very best this new year.

    ˜Carol

  2. Hi Carol,

    Your 10 points are awesome, numbers 1, 9 and 10 are my take in this post. However, the 10 strategies are very potent forces for traffic attraction.

    Thanks to My twin sister Nisha fot the platform.

  3. Hello, Emebu,

    It’s nice to meet you, and I certainly thank you for your kind words. So glad you could relate to the thoughts shared. Appreciate you letting me know that.

    Content marketing is playing a front line and important role these days, and it’s being discussed quite a bit I’ve noticed.

    Is Nisha really your twin sister? 🙂 Just wondering…

    Wishing you a beautiful day, and I hope to connect with you again.

    ˜Carol

  4. Hi Carol,

    Yup, Content marketing is playing a vital role in didgital marketing world.

    Me and Emebu are a good friend and he calls me his twin sister, Lol : )

    Thanks you so much for the discussion. Enjoy your day ahead!

  5. Hi Emebu,

    Thanks you so much for coming by and leaving your thoughts here. I really appreciate my sweet brother.

    Have a nice day!

  6. Nisha,

    I thought so…..lol – wishing you a wonderful day also.

    I’m headed to sleep because it’s after midnight here. 🙂

    Talk soon,
    ˜Carol

  7. Hello Carol,

    This is great pleasure for me and my readers to have you in my blog.

    Content marketing is somewhat really requires in online world. Blogging is nothing without the proper content marketing. I was so grateful that Don has also shared his experience about content marketing few days ago at my blog.

    My readers will get lot of lessons from you and Don about content marketing.

    This is good to hear that you want to grow with your business this year. A very good luck for your further growth.

    Thank you so much for being my wonderful guest here. I really appreciate it. Thanks for your wonderful wishes and a very Happy New Year to you and your family too.

    Thanks again for the wonderful post.

  8. Hi Carol and Nisha

    Very effective content marketing strategies you mentioned and especially the rule of diversification of contents is great.

    Text based contents are already flooded in the market and so much so that top rank of such contents are standstill for a long and a new creation can’t get its place on top ranks.

    So the best way is to diversify the contents. I have practically experienced this and a few videos of my green blog are in top ranking while a few text based contents out of hundreds of posts are on top positions,

    Thanks a lot for sharing

  9. Hi, Mi,

    Thanks so much for sharing your insight in this area and your experience also. Yes, diversification is key, and I really need to put this into action more this year. More video, start a podcast, get going with my infographic post.

    Will you be starting a podcast any time this year? Had wanted to start one last quarter, but with my move to Florida, things shifted on my schedule. 🙂

    Your comment is thought-provoking, and I certainly appreciate you sharing.

    Talk to you soon!
    ˜Carol

  10. Hi Carol

    Great to have you in Nisha’s blog. As usual your posts are always thought provoking and very informative. the 10 tips to spiff your blog are so great and you are right that we need to think out of the box to keep our readers engaged and drive new traffic.

    I have started by creating slides which I share on Slideshare and I have been getting views. My next project is getting my hands dirty with infographs. Although I am trying to learn to create them.

    Podcasts are great and as time goes on, I will try podcasting. Video is also a good idea but not in my project for now. Reviews and interviews are great too and you are right that you must do something unique. Thanks for sharing.

    Nisha, thanks for providing us with an informative post. Thanks for inviting Carol. Thumbs up

  11. Hello, Ikechi,

    That’s sweet, thanks very much, I was grateful Nisha invited me.

    Appreciate your kind words – they are an encouragement, Ikechi. Content marketing can definitely draw some serious traffic, that’s for sure.

    Slideshares are great and have also done these. I need to do more, to be honest. Yes! Infographics are wonderful, and I have a blog post written about it, and just need to create one of my own to go with it. 🙂

    Yes, podcasts are great for getting traffic and also for brand awareness. What’s awesome is the content is many times pushed to smart phones and that’s so awesome.

    Your visit is appreciated, and I will be talking with you soon.

    ˜Carol

  12. Hi Ikechi,

    How are you doing ? Great to see you here.

    I do always love your simplicity of commenting with lovely words.
    Okay to point that you’ve commented about slide share and info graphics .. Yes those two will always have a high mark in bringing people attention.

    After reading so many post about that and also viewed some test results, I also just started preparing my slides to publish my first slide in slide share. Hope to see some views from that.

    Info graphic: You don’t believe, that today I just dropped a question to Expert Neil about how to make an great info graphic stuff.

    He just sent me a link to check it out. [ http://www.quicksprout.com/2013/07/25/how-to-create-a-popular-infographic/ ] . I think this link would give a idea for your info graphic project.

    Have a great day,
    Siva

  13. Hi Carol,

    Great tips !!!

    All the points that you’ve described is sure that it draw huge traffic. I love info graphics which, I believe that will grab others attention much faster than any other thing,

    However, we shouldn’t confuse that only info graphics with success and going viral. And as you’ve mentioned that they are a lot of variables that can do something and also will lead success . We should always focus on the content and make sure it really resonates with our target audience.

    #10 Point : Yes, Its fun part of it and some readers will love you doing like that.
    I do add some emotions and believe that putting some emotions can make marketing campaigns to go viral , Is n’t ?

    And I always measure my content performance as results, It will help to give an better idea.

    Thanks for your content variables Carol.

    @Nisha Mam: Thank you much for yet another piece of valuable information through Carol Mam writings.

    Have a great day,
    Siva

  14. Hi Carol, and welcome to Nisha’s blog 🙂

    Good to see you here, one Ahaian guest posting on another – you know it gives me immense pleasure 🙂

    Content marketing is so essential for bloggers, and something everyone must use to draw more traffic to their blogs. I have yet to try my hand at videos, audios, podcasts – all seems to be in the pipeline…lol…the ABC, as you both know, keeps me really busy. But I know I’ve to get down to doing all of these things.

    Similar is the case with creating your own infographics. I love them, and the visual content always has a wider reach and is more appealing too – I use them but still need how to make my own. I know the way, but it all comes down to taking out the time to doing it all….ah…when shall that be now? 🙂

    I think rest of the things I am already doing…loved your last one – to add humor and make light of things, that is essential too.

    Thanks for sharing. Have a nice week ahead, both of you. And Nisha – your blog is looking wonderful with the new changes – keep going 🙂

  15. Hi, Harleena,

    Thank you! Yes, You’re absolutely right, content marketing is essential. I know how you feel. A lot can stack up in the pipeline, but you pick one and put that on your agenda/back burner and definitely decide to go for it. I think you’d do great with video! 🙂

    Yes, I know ABC is a full time endeavor, and I would be spending more time there if I didn’t have my membership as my focus, that’s for sure. It’s a great community of friendly like-minded folks who are very helpful.

    You and me both! I need to make my own. The article I have in Draft mode will be published in February because I am working on my info graphic to go with it. New things take time, but are so worth it.

    I’ve needed to learn to laugh at myself first of all along the way, because I used to be way too serious. It helps to be lighthearted.

    Yes, Nisha has done a great job on her site, and I was grateful to be invited to guest write on her blog.

    Thanks for your encouraging comment. Have a blessed day.
    ˜Carol

  16. Hi Carol,

    Great post here on Nisha’s site.

    I like your points that you raised here as well. I think a well written guide is key. People appreciate how-to step-by-step guides that help them through or accomplish something,

    Your point about Infographics is interesting. I’ve yet to create an infographic ever but it’s something I’m looking towards creating.

    Last point I’ll touch on is guest posting. I’m a huge believer of guest posting and think that it can attract a lot of attention if done correctly.

    Great post and points here.

    – Andrew

  17. Hi, Andrew,

    Your visit and comment is much appreciated, Andrew, so thanks for that.

    You and me both! I’ve got a post in Draft mode on my blog about info graphics, but am finishing up my own to include with it.

    Me too! I enjoy it and am so glad that I’ve started my guest writing series, it’s been a win-win. A lot of time is required to guest write on other people’s blogs, but it’s a great way to meet new people and expand our reach and ultimately grow our business.

    Have a great rest of the afternoon.
    ˜Carol

  18. Hi Carol!

    Great tips and a great post! Thank you 🙂

    I haven’t included any infographic so far. Even I do love them. Just today I wanted to include an infographic and then none had exactly what I wanted for my post. Hopefully next time with an easier topic. I would love to create my own ones but need the time to learn it. But since you mention that they are so often shared I surely consider it for the nxet post 🙂

    All the best, Ilka

  19. Hi, Ilka,

    Thank you very much. 🙂 I really like info graphics also, and have a post prepared to share on my blog, but I’m not done with my actual image yet, the info graphic. So it’s a combination of text and info graphic. There are free sites you can use with software available, so that’s nice.

    There are plenty of other methods too for those that don’t want to learn a new skill like this.

    Thank you for visiting, and I really appreciate your comment. Have a wonderful evening, and I’ll be talking to you soon.

    ˜Carol

  20. Hi Karol Mam,
    Thank you so much for the awesome post.
    I just started a WP blog hardly a month ago.
    Yeah, everyone loves to read guide posts/ tutorial posts. A well crafted, step-by-step tutorial attracts traffic and there is a huge chance to get backlinks also.
    I personally love reviews very much. Hence within this short time, I have started posting reviews on my blog. It helps readers understand whether a product is apt for them or not without spending a penny.
    Infographics are long graphics with lots of information. I didn’t create one yet. But will do in near future. I saw my buddy Rohan created one and posted it on Ashu’s blog. They certainly gift us backlinks.
    Everyone loves to be mobile than static. Hence inserting videos inside blog posts is a great idea. Unfortunately I didn’t try my luck with it. But will create one as soon as possible.
    How to guides are a popular type of blog post. But this is the first time I happened to know this type of post has much more SEO potential than others. Thank you so much Mam.
    I heard a lot about podcasts. But didn’t create one. Will do this one also.
    Wow, guestposting indeed a superb tactic to relationship buiding. I guestposted in three of my friends’ blogs. Will invite any of them to guest post on mine also.
    Doing expert opinion post is also a stunning idea. We will get visitors from their followers list and our content will get shared by them. Huge benefit.
    Everyone including me loves to read interview posts. So thinking to do one in the first week of February.
    Yeah Mam, everyone likes to laugh. Memes are very good source of laughter. Will try to include it in my content also.
    Thanks again Mam.
    Hi Nisha Mam,
    Thank you so much for inviting Carol Mam to ahare this with us.
    Regards,
    Rahul

  21. Hello, Rahul,

    It’s very nice to meet you. Thanks very much – I appreciate your kind words.

    Congratulations on starting your WordPress blog, that’s wonderful! You are right, everyone enjoys step-by-step tutorials. For me, I prefer video. Glad to hear you’ll be starting video soon. There are lots of free software to get started with it.

    I do want to start a podcast, and it is in the planning stages right now, and I will pull it off of the back burner when the time is right.

    I enjoy visuals, infographics, and I have a blog post in the draft mode, but I need to finish my image for the blog post before I publish. I’m greatly looking forward to that because the popularity of visuals is on the rise for sure.

    You and me both. 🙂 I enjoy interview posts as well. It’s a great way to get to know the blog owner and the guest so it’s a double whammy, win-win.

    Thank you so much for your thoughtful comment, I really appreciate your visit and how you shared your thoughts.

    Hope you have a wonderful day, and I hope to connect with you again soon.

    ˜Carol

  22. Hi Carol,
    I think this is such a needed post. As I read more and more posts they seems to be talking about the same things over and over again. But the ones who are creative and seems to be having fun, I find myself gravitating toward those writers and blogs.

    I’m a big fan of info-graphics and they most definitely spiff up the content.
    I’m seeing more and more blogger interviewing each other which is something I have on my do list for this year. I always wonder how they did that. Do they email them the questions then add the answers?

    Thanks for a much needed post!

  23. Hello, Vernon,

    Thank you for your kind words. Yes, popular topics get discussed over again, but you’re right – the creative ones are the best to learn from.

    I couldn’t agree more! 🙂 Infographics really are cool, and with the rise of the popularity of visual content, it’s a great idea to make plans to incorporate them on your site. I have almost completed my first one.

    Interviews are enjoyable, and it’s a double whammy because of getting to know two people at once. Yes, I’ve been interviewed several times and have been published by way of text format and also audio podcast. They do send the questions in advance, and I would not probably participate without that in place.

    Thanks for stopping by to share your thoughts, Vernon, I really appreciate it. Hope you have an awesome day!

    ˜Carol

  24. H0ello Mam
    Man What is this Infographics?

  25. Hello, Ajay,

    Here is a link where you can read about infographics and what they are:
    https://www.google.com/#newwindow=1&q=What+is+infographic

    Remember YouTube and Google are your friends. 😉

    Have a blessed day.
    ˜Carol

  26. Thankyou Mam

  27. You are very welcome, Ajay! Have a blessed evening.

    ˜Carol

  28. Hi Muba,

    Thanks for being here my friend. Carol has really made some great points here.

    Thank you so much for sharing your experiences with us. I really appreciate this. Have a nice day!

  29. Hi Ikechi,

    Thank for being a regular reader and commentator of my blog.

    This is good to know that you have done well with slideshare and getting wonderful result. And now going to try with infographics. Hope, you will get wonderful result with that. Good Luck! 🙂

    Yes, podcasts and interview are great way to attract more readers.

    Thanks for coming by and sharing your feedback with us.

  30. Hi Siva,

    Thanks for your kind words. Yes, you are right here. Adding emotions can get marketing campaigns viral.

    Thanks again for stopping by here. I will look forward to see you around.

    Enjoy your day ahead!

  31. Thanks fr coming by Ajay. Hope, you have enjoyed here.

    Have a nice day!

  32. Hi Carol,
    If you ask any new blogger about their major problem in blogging, first they say about “traffic” you mentioned the best ways to market our content online to generate traffic to our blog.
    Creating infographics and Videos are good to reach maximum audience, now i am learning things to create videos and infographics, it will take time to become perfect these areas.
    Thank you for sharing such a good information about Content Marketing.

  33. Hello, Sid,

    Yes, it definitely takes time to learn these skills. In fact, I have an infographics post I’m waiting to publish, and it was definitely a learning curve because it’s my first time doing it.

    With videos, I have more practice at those because I’ve been doing them for 3 years or more. Every single one gets easier. I enjoy it.

    You are very welcome, I really like what I do. Hope you have a wonderful weekend.

    ˜Carol

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