This is a guest post by my colleague Don Purdum from Unveil the Web
Everywhere I go on the Internet there is a discussion about content marketing. What it is, tips on how to create viral content and then how to spread the work about how great you are. But I hear so little about the need for contagious content marketing.
What do I mean by “contagious” content marketing?
I mean that kind of interesting, business changing, soul transforming content that draws people in and leaves them no options other than to want more.
Is your content so contagious that people tell you that they have no choice but to share what you have to say with their audience because it’s worth sharing or they have to buy you because you are worth buying?
That begs a different question then doesn’t it?
How will you create that kind of content?
Creating Contagious Content
Creating contagious content first starts with you. It doesn’t start with good content. Everyone is writing good content but few are writing contagious content.
You see, contagious content is driven by and full of passion and leaves the reader feeling that you just made their life or business that much better because they read your article! I recommend to read this post by Jeff Bullas about “10 Ways To Create Contagious Content for Your Social Media Marketing“
You didn’t waste their time with meaningless fluff or ideas they find all over the web. Instead, you were unique, different and relevant.
Passion is the key to success and you have to be passionate about your business, your readers, your prospects and your customers.
You have to be passionate about finding your purpose and meaning in life. Being a business owner and a marketer is awesome! But why are you in business? Why are you a marketer?
You role in life is not to own a business, it’s to use the business to make a difference!
That’s worth being passionate about. If you wake up every morning feeling dreary and just depressed about your business something is very wrong. You lost your mojo!
You gotta get it back! You have to find it and find it fast or you and your business is in real trouble.
I can always tell when a business who is going through the motions by the way their website and blog reflects who they are. Believe it or not, your writing has a style and that style is reflective of your passion.
You passion is contagious and will drive people to read, comment and share it. It will drive them to contact you or buy from you.
Are you more passionate today than you were yesterday, last week, last month or last year? Or, are you just gutting it out hoping things will change and you heard about this content marketing thing and you’ve decided to give it a shot?
Passion without Commitment is a Losing Proposition
You can be passionate, but are you committed to your passion? Along the journey there will be times when you don’t directly feel your passion.
But then that one reader comes along and leaves you a killer comment or that big influencer shares your article on their social media page… or you get a sale!!!!
Commitment will see your passion through. When you see the fruits of commitment you never lose your passion. Commitment is a choice that you make every single day to the process of success.
How committed are you to the process of success?
Many people will say that they don’t know what to blog about. Sure you do, you know everything you need to know in order to be a contagious blogger.
The problem is you get overwhelmed instead of just taking the process in little chunks. The truth of the matter is that the obstacle of growth is the illusion of knowledge.
You don’t need to know it all to be a contagious blogger! You just need to know what you know and then allow your passion to be found in your words. Believe it or not, people can feel your passion through your writing.
You just have to believe in yourself!
Isn’t that where passion really comes from? If you don’t believe in you how will it show in your writing and why would someone else believe in you?
Your biggest challenge to being a contagious content marketer is believing you can be successful! If you’re finding that you’re making excuses for your lack of success or even for others successes, you’ve gone down the path of doubt and disbelief.
That will suck the passion and commitment right out of you. As a result, your content will look like the 75% of content on blogs in your niche…uninspiring, boring, and just like the last article I read.
Your Thoughts Will Determine Your Passion and Commitment Level
If you stop to think about it for a moment, your thoughts and the stories you tell yourself will determine if you will be a contagious blogger.
See, someone chose to believe somewhere based on no facts.
There was a time when:
- No one knew there was a cure for polio…
- No one knew ever heard of electricity…
- No one knew a light bulb would change the world…
- No knew it was possible to fly from one end of the country or around the world…
- No one knew of a computer, the internet or a blog…
Do you believe in the life or business that you want?
The job of an entrepreneur is to create something from nothing. It requires a lot of passion and commitment to do it! It’s up to you to choose and believe.
Consider with me, how many blogs exist today? There are billions and millions more each week are started.
But, how many will survive past two months?
Very few will survive past two months and many won’t survive to even six months.
Why? Because it will take passion and commitment to create a blog that is contagious!
Your job as a blogger is to do a few things:
- Learn what business you’re “really” in
- Learn what problems you “really” solve
- Learn who you “specifically” solve them for
- Learn how your products or services are part of a solution
- Then write to one person with problem at a time and make a difference for them
When you discover what these five things are for you it will change your life, business and blog forever!
You will find your passion, deep commitment and resonate with your audience.
When you help people solve their problems or make their lives better guess what happens to you? You become a contagious content marketer.
There is nothing as exciting as making a positive difference for others and there are few tools that can do it as well as a blog, social media, video or podcast.
If you’re not feeling passionate about your commitment to writing, perhaps you just need to discover how you can really make a difference. Just think about the four questions I asked and focus on how you answer each one.
If you’re going to be a content marketer and blogger, why not be a contagious one that is out there making a difference? You can do it! I believe in you!!!