Nowadays, we are hyper-connected to pretty much everything. While in the past, marketing was done through newspaper ads and outdoor panels, now everything is done online. Flyers have been replaced by Internet ads and newspaper articles have been replaced by blog posts. Almost all marketing nowadays is done online – and it is understandable, considering that everyone has access to the Internet nowadays.
However, without proper SEO (Search Engine Optimization), the chances of your ranking going up are rather slim. You need to use the best strategies in order to make Google notice you. The higher up it is on the first page, the more people will see your services. And let’s face it; no one really clicks on the second page of Google – not unless they are really desperate.
That being said, below you will find five tips for agencies like Inspira, which is a results-driven agency that provides SEO in Bangkok.
- Bring Diverse Marketing Content
Sometimes, the best way to make your brand noticed is by bringing out all the big guns. Some would say relevant content is most important; others will tell you that keywords or sharing on social media will bring you up to the top. However, you should know that a smart blend of all these is not that bad of an idea either.
- Create Authority Content to Your Market
When people are clicking on a link, they expect to find information that is useful for them. Many companies make the mistake of creating content just for the sake of keywords – without caring if the actual information is fluff taken to the extreme. However, that will not keep your content up for long – mainly because Google got smarter and is able to differentiate between fluff content and the useful kind.
- Be Consistent
If you have a blog about coffee for your coffee company, don’t start talking about random things – unless it is relevant to your niche. Focus on a set of basic keywords that the customer can find on your website – and ideally, try to insert them in every post.
- Use Strong Backlinks
For your SEO marketing strategy to be successful, you will also need to learn how to properly use backlinks on your website. This can be done by writing guest posts on relevant websites in which you link back to your own.
- Work on Readability
Imagine that you are the average Joe browsing on the Internet for some useful information, and you come across a long article divided into only two paragraphs. Your first instinct will be to go back and look for another article that is easier to read. This is why you have to focus on making your paragraphs short – and break it down with headers.
Proper SEO will allow people to find you and your company – which will help you sell your product. Your services will not be selling themselves; you’ll have to be the one doing the selling part.