Author Archive

Calculating the Impact of Mobile Friendly Update

A week before the rollout of the April 21st update, Google’s Zineb Ait Bahajji from the Webmaster Trends team was saw quoting, “the impact of the update would be more than all pandas and penguins taken together”.

App Indexing: Why it even matters for masses

Google started including indexed app in its search results starting back in October 2013. The idea was if Google can index apps just like its websites, it could show cached content from apps alongside websites in the

5 SEO Difficulties that may be Tormenting your E-Commerce Website

Search engine optimization (SEO) for e-commerce websites is a big challenge, and it is not for the faint hearted. At times, there are overlapping challenges: dealing with product inventory, adding new pages, and taking care for the

Get More Social Shares and engagement with 3 simple tricks

Bloggers generally share their blogs on various social media websites as soon as they are published to get better exposure and more views. The truth is most of the shares don’t get enough interaction in form of