Attractiveness Content Writing

7 ideas how to bring attractiveness to your content – Writing Tips

Content attractiveness mainly revolves around answers to three questions:

  1. What is the content about? The answer to this question gives us an idea about the topic that is to be covered in the content.
  2. Who is the intended reader of the content? The answer to the second question tells us about the consumer of the content.
  3. Why is the content written? Lastly, the reason to write the content is the motivation behind writing; it is important to understand the reason as it tells the writer about the exact way in which the content is to be structured.

Attractiveness Content Writing

Discovering the answers to above questions is essentially known as audience analysis.

Audience analysis or knowing about the reader tops the list of 7 ideas mentioned below.

Other ideas are equally important and they may overlap to the subject of audience analysis in one context or the other. Let us begin to learn about each idea one by one.

  1. Audience Analysis:

Learning about the audience, the content subject and the motivation behind writing about the subject are three fundamentals of writing effective content.

These fundamentals are essential to build a strong content strategy. And a strong content strategy leads to creation of content which is inclusive of a unique voice and conviction.

For instance:

The writer is required to write a piece about leisure trip to London for the prospective customer of a specific tour and travel company.

  • In this case, the reason for writing the content is marketing the destination to potential tourists who look forward to London as a leisure travel destination.
  • Secondly, the subject of content will be itinerary and attractions about the London tour.
  • Lastly, the content will be written for prospective customers who are willing to go for a leisure tour to the United Kingdom.

Now, imagine that the writer writes about the political scenario in London or about the crime rate in London.

Content of such type will make no sense to a prospective customer, who will consequently, decide not to choose traveling with that particular Tours & Travel Company.

This is a small example of ‘how content without a specific direction can lead to complete chaos and undesirable results’.

 

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  1. Document Convention:

Document convention is about using a specific structure which is specific to the type of document. But overall, the structure for any type of document goes like this: Introduction, Topic Sentence, Main Body, and Closing Sentence.

A document with a good introduction will induce the reader to read further. The topic sentence further adds to the importance of reading about that subject.

The main body of the document will contain a discussion about the topic and it will essentially contain arguments for or against a certain topic, depending on what position is taken by the writer.

For instance:

A marketing document about a product will contain the benefits and features about that particular product; On the contrary, if the document is about a product liability case written by the lawyer to sue the product manufacturer for damage to health, then, it will contain the disadvantages of consuming the product and more so, information about ‘how it has harmed the current consumers of the product’.

A closing sentence contains the closing comments which again bring together the different points of view mentioned in the main body of the document.

Hence, it can be understood that a structure can make a big difference to any type of document.

  1. Document Type:

Developing attractive content also depends on classifying the type of document that is to be written.

There are various types of documents which are written by the writer and some of the common types are: Resume, Marketing Collateral, Report, Newspaper articles, and Digital articles among other commonly written documents.

It is necessary to understand the difference between each type of document.

For instance:

A resume is essentially a snapshot of a candidate’s profile which will mainly include details about the education and career.

A resume cannot be written like a cover letter which is typically a description about ‘why a candidate has applied for the job’.

Similarly, marketing collateral about a software product cannot be written like an essay about the software industry.

If the collateral is a case study then it will contain the company’s product implementation success stories at a client location.

Therefore, it can be observed that the type of document to be written will always carry lot of weight age in deciding ‘how to begin writing ‘, ‘what should the document include’ and ‘what should the document exclude’.

 

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  1. Avoid constructing weak sentences:

Weak sentences are those which begin with redundant verbs or weak verbs which reduce the effectiveness of the sentence in several ways.

In some cases, the sentence becomes meaningless and in some cases the sentence does not carry the intended meaning effectively.

For instance:

A sentence can be framed in this manner which appears tohide the verb’: There was a certain stint of truth in the testimony provided by the lawyer.

Or the sentence can be framed in this manner tofocus on the verb’: A stint of truth exists in the lawyer’s testimony.

In the above case, it can be observed that ‘stint of truth’ is the focus verb which gives meaning to the sentence The earlier sentence hides it whereas the later sentence focuses on it, making it a more effective and easy to understand sentence.

  1. Be Concise

In order to be concise, the writer should avoid constructing sentences which contain too many words.

For instance:

A sentence can be framed in this manner which appears ‘too complex to understand’: There is no denying that excessive alcohol consumption in the young age can lead to an abrupt & unhealthy aging process. (21 words)

Or the sentence can be framed in this manner for ‘enhancing the ease of understanding’: Alcohol consumption in the young age can lead to an abrupt & unhealthy aging process. (15 words)

  1. Use of Active & Passive voice:

Passive voice makes the sentence overly complicated and consequently the sentence may also lose its intended meaning.

This is the reason ‘why use of passive voice should be avoided in most cases’.

Passive voice is ideally used only in the rare case which requires the writer to hide the doer of the action or the gender of the doer and this is done to avoid discrimination.

Active voice adds a strong impact on the readers mind and makes the sentence of direct significance to the reader by addressing the reader.

For instance:

Passive Voice: The artist’s performance will be managed by the the event management team from London.

Active Voice: The event management team from London will manage the artist’s performance.

  1. Avoid the use of redundant words/ phrases:

A sentence can easily become meaningless with the use of redundant words or phrases. Let us see how this can be avoided:

Incorrect Meaning: It is undoubtedly true that bikers should wear a helmet while riding for short as well as long distance travels. (How is it possible to ride the travel?)

Correct Meaning: Bikers should ensure their safety by wearing a helmet for both short and long distance type of traveling.

Hope that my tips will brighten your content!

Image Credit:- FreeDigitalPhotos.net

Comments
  1. Hi Yohana,

    I like your example on audience analysis. I think when we write we should write in the hopes of attempting to solve a problem for our potential reader, whatever the subject may be. Writing for SEO or any other reason won’t be sustainable and won’t be the type of engagement that a reader will be looking for in order to solve their problem.

    I absolutely agree with you that their has to be structure to our content. We must know how to tell a story in such a way that we are able to connect with the reader so that they leave satisfied and not confused. I try to always remember, the reader is on my blog for their benefit and not mine.

    You have given us some awesome tips on the best practices of writing attractive content. The examples you have given makes it much easier to understand as we construct our own content. Thanks for sharing.

  2. Hi Yohana,

    Wonderful write-up. It has helped me to improve my writing style. All the 7 ideas are supreve,

    I like the way you explained it so well. Really helpful post for all newbie bloggers.

    Thanks for the useful ideas.

  3. Hi Sarika,

    Welcome to my blog.Yes, Yohana has shared some great tips here regarding content writing.

    Glad to hear that you liked it and found helpful for you.

    Thanks for stopping by and I will look forward to see you around again.

    Enjoy your Sunday!

  4. Hi Yohana,
    It’s an exceptional article you’ve come up with on Ma’am Nisha’s blog.
    Writing for search engines only makes us not to have the wonderful engagement we would get with our readers if we had written for then.
    I like the article formating, it’s a wonderful one.
    Thanks for sharing, and enjoy the sunday you both.

  5. Hi Yohana,

    Great to meet you here at Nisha’s blog! I just loved the way you have written this post. The examples you have given on audience analysis are so helpful and I thank you.

    Yes, I do believe structure is a Must! We have to be consistent to our message, especially if we use story telling (Which at present I’m using it more and more)

    Thanks so much for writing this, it surely helped my writing skills,

    -Donna

  6. Hi Nataniel,

    I really appreciate your presence here. I couldn’t agree any more with you, lol. Writing as per the user point of view is really important to engage your readers. Yohana is shared some great examples here.

    This is great to hear that you do care for your readers a lot and write accordingly.

    Thanks for stopping by and sharing your wonderful feedback here.

    Have an awesome week ahead!

  7. Hi Yohana, and nice to meet you at Nisha’s blog 🙂

    You are right about the audience analysis, and you surely need to write for your readers more than anything these. You do need to keep the things you mentioned in mind.

    If your content isn’t formatted well, or you use too much of passive voice in your content, or the sentences are not grammatically correct or run into long paragraphs, you reduce your chances of visitors stopping by. More so, there must be a call to action towards the end of your post too, which makes the readers move and take action – anything to make them better works. 🙂

    Thanks for sharing. Have a nice week ahead 🙂

  8. Great Post Yohana!

    For any creator of content, it is essential we go through these steps before hitting publish 😀 Readers no doubt love your content but if these fundamentals are ignored for long then they will start getting annoyed. Loved the part of avoiding redundancies. I used to do it in my writing and now am a little conscious when I blog.

    Awesome work again!
    -Nik

  9. Hi Larry!
    Thank you for your comment! I think that we should always remember about our readers and write for them
    Have a good week!

  10. Thank you, Donna!
    I am very happy that my post helped you! Hope that your writing skills will get better with each day!

  11. Hello Harleena!
    Thank you for your comment!
    I agree with you totally! I think that your readers are always attracted with what you write!
    Have a nice week!

  12. HI Yohana,

    You did a fantastic job dear in explaining on how to improve our content writing style.It really helped me to enhance my writing skill

  13. Hello, Vino!
    Thank you! I am always ready to help!
    Have a good week!

  14. Hey Yohana,

    First, I must commend you on such nicely and well written content. I saw what you preach at work in this article and that makes you even.

    You are very much right on this Yohana, one of the best way to write content that converts is analyzing the audience they were written for. This includes the prospects and the existing audience. I think I have learned much today and I going to sample most of them in my content writing practices.

    Thank you once again for sharing such an awesome piece.

    To Nisha, thank you too for giving Yohana such an opportunity to share with us.

    Make you sure you both have a wonderful week ahead! You both rock 🙂

    ~Jackson

  15. Respected Yohana Petrovic,
    Firstly, I would like to say to you a glorious thanks from heart to meet you at Nisha’s blog.
    This is very useful and awesome article for me. In these attractive content writing tips there are so many unique things for me. I can’t forget these useful tips.
    Yes audience analysis a great idea, but side by side, we need to improve our writing skills (no spelling mistake, no grammar mistakes and much more).
    In it avoid constructing weak sentences and more points are so unique and very useful for my knowledge.
    Thanks for sharing Yohana Petrovic and thanks Nisha 🙂
    Regards
    Monu Kumar

  16. Hey Yohana,

    Very Interesting article you have here….

    Writing or let me say generally that blog posts should contain elements of life and must be attractive.

    These tips are good and i will recommend it to anybody. Thanks for the guest post.

    Regards.

  17. Hello Jackson!
    Hope that my ideas will hep you in your writitng practice!
    Have a nice week!
    Yohana

  18. Hi Monu!
    Thank you for your kind words!
    I am glad that my post helped you. I always think hpw to get my readers more interested in what I write, so all these tips are really helpful.
    Have a nice week!
    Yohana

  19. Hi Babshaybell!
    Thank you! I totally agree with you!
    Regards,
    Yohana

  20. Hi Nisha and Yohana Petrovic,
    Here are great tips on 7 ideas how to bring attractiveness to your content.
    I totally agree with what you have shared with us especially the analysis of the audience.
    Take care and have a nice day ahead.

  21. Thank you, Nik!
    Yes, I`m always trying to do my best that my readers won`t get bored
    Have a nice week!

  22. Hi BabshayBell,

    Thanks for stopping by and leaving your feedback here. I must appreciate your presence here.

    Have a nice day!

  23. Hi Yohana Ma’m

    OMG Thiis s SUperb Great fantastic , Ideas , Really helpful Post For Content Writing Tips , Wonderful Information , Thank You Very Much For Sharing me , Good Job Great Work , i like it ,

    Jassica

  24. Thank you!
    Have a nice week!

  25. Thank you, Jassica!
    Have a nice week!

  26. This is a great tutorial, actually making your content attractive is one great way of retaining your visitors; when your content layout is attractive coupled with the overall good layout of your blog, i am sure you will be attracting many more visitors to your blog.

  27. Hi Oloyede,

    Thanks for stopping and sharing your views here. I really appreciate this.

    Have a good day!

  28. Hi Emebu,

    Thanks for your words. Yes, Content is the main part to attract the readers as well as customers. We should maintain the better quality to attracting more and more readers.

    I am so glad that you liked the new look of my blog. Yes, it is grabbing some users now.

    Thanks again for stopping by ans sharing your feedback here.

    Have a nice day ahead!

  29. Hi Yohana and Nisha

    First of all thanks Nisha for featuring her to make us read a unique post on a common topic in which she put great value with her vast experience from the field of education.

    Both technical and conceptual tips to make contents attractive are well covered in this post and a great lesson for those who just focus either at construction or just over the idea of a post.

    In a frenzy to put huge element of interest in a post many people exaggerate the headline by putting an adjective that does not justify the contents.

    Thanks a lot for sharing this wonderful info that obviously will help us lot to improve our contents further.

  30. Yohana I’m also a freelance writer and that’s why I tried to read each and every point properly. For me the most important points were the 1st and the 7th one.

    Audience analysis is one of the most important things for every writer. A writer should always try to write considering the target audience. The last point you have written is about not making use of redundant words in posts and according to me this is one of the mistakes many writers do.

    Yohana hope to see more posts by you related to writing very soon.

  31. Hello Mi Muba!
    Thank you for your kind words and have great weekends!

  32. Hi Yohana,
    I must say you are doing a great great job very nice and unique article. i will definitely try all this tips on my blog to write attractive contents.
    Thank you very much for sharing such a informative article.
    Have a nice day,
    Regards,
    Mahadev

  33. Thank you, Mohit!
    I think that there are even more points, but I have mentioned are the most important for everyone, who writes
    Have a great week!

  34. Thnak you, Mahadev!
    Hope that my tips will help you!
    Have a great week!

  35. I’m writing about tech niches, then all I need is providing good content to readers with a lot of information as much as possible, with images or video as well.

  36. Hi Yohana,

    Nice to see you here on blog of Nisha. Actually I love the way of writing of Nisha , she always writer best content . Your post is really helpful for all bloggers because Content always be King ! So we all blogger always try to write best content .

    Thanks 🙂

  37. Content writing is the backbone of seo. thanks for sharing.

  38. Hey nice article and many content writers lag these . . . . ..but your contents follow all these thats the reason we always prefer your blogs. . . .

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