If you have started your SEO campaign very recently, trying to rank on the first position of SERPs is a lost battle, specifically since there are probably other brands that have been consistently optimising their websites for a while.
Due to Google continually tweaking and improving its ranking algorithm, identifying the best practices for correctly optimizing your website can get really difficult.
And if you’re not doing it correctly, you run the risk of losing traffic and potential referral revenue.
Do Read:- How to Recover Deleted Data Using Trash Can in Google Analytics
As such, it makes sense to hire an experienced digital search group to do the job for you.
These companies have the resources, time and experience to create plans that address every single aspect of SEO, ensuring that your website will be ranking higher and generating more traffic as a result.
Before you hire the first SEO agency you come across, consider asking them these questions to quickly determine whether or not they will be suitable for your particular needs.
1. Could You Provide Me with a List of References?
It’s generally agreed that a reliable SEO consultant should be able to provide you with a list of references along with their individual contact information, so you can verify whether he or she did indeed work on specific SEO campaigns.
Reaching out to a past or former client shouldn’t be difficult, and they will probably be happy to briefly share whether they have enjoyed working with that specific consultant.
Keep in mind that clients may not provide you with specific analytics, and they will likely tell you just whether or not their investment has also returned significant results.
Also Read:- How to Convert your Legacy Keyword Strategy to a Customer-Centric One
2. Do You Adhere to Search Engines’ Webmaster Guidelines?
Major search engines are publicly sharing their Webmaster guidelines to help website owners and digital marketers create SEO campaigns that can help websites rank higher in SERPs.
These guidelines oftentimes prohibit unethical techniques that strive to artificially manipulate a website’s position, such as duplicate content and paid links.
It’s imperative that your candidate adheres to these webmaster guidelines – on top of driving more traffic and increasing exposure, this helps prevent potential penalties, or even worse, de-indexation of your website.
3. Are You Experienced at Improving Local Search Results?
Companies operating in a specific area and trying to attract nearby customers should implement effective SEO campaigns that optimise their websites for local search results as well.
Hiring a digital search group with experience in local SEO best practices is desirable, as this can make your website show up in SERPs whenever someone nearby searches for keywords that you’ve optimised it for.
This can be done by submitting your website to local search engine directories that cater to a specific geographical area such as Google Places and Bing Local.
Do Read:- 10 Best SEO Tips For Your WordPress Blog
4. Will You Inform Me of All Changes That You Make to My Website?
In most instances, proper search engine optimisation will almost certainly require adjusting portions of your existing web page coding.
As the owner of the website, you must know exactly what changes your SEO consultant is going to make to your pages, and even require him or her to always ask for permission before accessing and altering your website code.
Common questions include:
Will you modify existing HTML title tags or add new ones?
Do you plan to redesign all or some of my website navigation?
Will you add new pages?
Will you provide additional copywriting content highlighting your offering of products or services to make the website more relevant to users’ search inquiries?
Recommended:- How to Create PR 9 Backlinks in a Cool and Effortless Way
5. How Do You Measure Your SEO Success?
Measuring SEO success is a matter of tracking how much traffic your website receives, and where it is coming from.
Your digital search group should be knowledgeable about Google Analytics, a tool that retrieves important data such as the number of inbound links that drive traffic, keywords used by users to find your website, and more.
Ask the company how they plan to use this data to improve your website, and how often they will be sharing important analytics as well as progress with you.
If you Google the term “search engine optimisation company,” you are bound to find hundreds of agencies providing these services.
And while some may genuinely care about your interests, others will likely be interested in getting paid without offering too much in return.
Consider comparing different options and always make sure to ask for references to determine whether a specific company is what you need.