Are you looking to expand your business to the UK?
Once success comes to you, the first thing you should prioritize is expansion. Staying in one place and stagnating is one of the reasons why most businesses start off strong but find themselves forgotten in time.
However, if you want to expand from the US to abroad or vice versa, then you should make sure your marketing skills are up to the task. As you can expect, the marketing scene in the UK is different than in the US. They focus on different things and, if you want to succeed in marketing there, you should adapt to their preferences.
Managing to do this while maintaining a strong business strategy in the US is challenging but not impossible. Here is a list of what you need to take note of to conquer both the US and the UK markets.
- Business Goals
In the UK, businesses focus on more specific things rather than being like the well-rounded business in the US. There, they put less focus on sales and instead they focus a lot on customer engagement. This is because people in the UK tend to be more responsive to manners.
This doesn’t mean that other marketing strategies start wasting away, though. By focusing on engagement, they also often achieve their other goals. For instance, engaging the customer well enough often leads to them liking the business’s brand, which then leads to customer loyalty.
Speaking of business brands, the UK market has a different way of recognizing a brand’s success. Instead of basing it on popularity like in the US, they base it on customer retention. This means that even if you have a popular celebrity to advertise your brand or product with, without a dedicated pool of customer, you won’t find much success in the UK.
So, you’re going to want to have amazing customer engagement to generate a lead. Once you do though, it’s imperative that you nurture that lead.
Business tends to be more forgiving in the UK than in the US. This means that if you find yourself making one mistake, you should still be in the clear. Customers also tend to be more forgiving. So, customer support should prove to be easier in that region.
So, if you want to succeed in the UK market, you should put a lot of focus on engaging your clientele.
- Return on Investment Tracking
One thing that most businesses fail to do in the UK is tracking their ROI. In fact, few UK business don’t track their ROI at all. This means there are businesses that don’t know which investments are worth their time.
That’s not to say that no business there knows how to keep track of their ROI.
Tracking your ROI is important so that a business can expand even further, which helps in prospect marketing and such. So, having some knowledge of ROI will give you a significant advantage in the UK market.
Investing in the UK is similar to how investments work in the US. There are some notable differences though. For example, the UK market focuses more on its own national resources instead of going global.
This places a lot of value on local investments. The UK knows this well and even invest as entire countries to lower investment risks. MRP even showcases different cities and capitals with awards for amazing investments.
- Social Media Use
Using technology for business growth is the top marketing trend nowadays. One of the ways it helps businesses grow is by using social media. This is because social media is a big and still growing part of people’s lives today.
So, using social media to improve and grow your business is the smartest thing you can do. It will do you well to remember that the UK is different even in social media.
In the US, Facebook is the most popular social media platform. This makes it desirable as a marketing platform. Having a lot of people active there on a regular basis means there is a greater chance of seeing their ads there.
In the UK, Facebook still reigns supreme. Instagram, Twitter, and Snapchat all follow behind.
So, Facebook is the best way for you to show off your business in creative ways. If you desire a more formal platform for your business, then you may want to consider LinkedIn or Twitter.
Using LinkedIn ensures that you find people looking for your exact background. It shows them what your experience is, your portfolio, and your previous jobs are.
- Content Creation
As a business trying to make it big in the UK, it’s important that you keep updating your customers. It’s also important to stay active to attract new ones. So, how would you do that?
The answer to that is content creation. Creating content increases the chances of gaining a customer’s loyalty. This is because they consider this to be a service even though it’s not directed at them.
It doesn’t mean that you can publish anything and consider it to be content marketing. You need to create relevant content that your viewers can relate to. So, you should pay attention to what their interests are.
A great way to keep track of this is by checking comments and reviews. People generally don’t have reason to lie when commenting on a business website. So, this is a great resource similar to that of a market sector.
Focus on Honing Your Marketing Skills
Marketing to the UK means marketing to a different demographic. So, hone your marketing skills today. Focusing on these aspects ensures success on your marketing career path!
A big factor in UK marketing is engagement and nothing engages people like a live chat. This ensures that your customers have all their questions answered before by the end of the call.
But don’t worry, we have other blog posts for you to read and follow. Read our guide so you know how to make effective use of live video for business.