Hiring an advertising agency is an important step for the growth of any business. However, there are many misconceptions when it comes to marketing agencies. Small companies don’t make marketing a priority and feel like their budgets are better spent otherwise. On the other hand, bigger companies are under the impression that they are better off with an in-house marketing team. However, as you are about to discover, an agency can bring numerous benefits to any business, and it can be a lot more efficient than an in-house marketing team.
1. Real business growth
Marketing is not a fad for big companies that want to establish their reputation. The purpose of marketing is to actually grow a business, by attracting new customers or by increasing the number of sales. While marketing is not an exact science, reputable agencies will guarantee tangible growth in a given amount of time. For example, Intensify is one of the best advertising agencies Los Angeles, and the main reason why they are so popular is the fact that they guarantee tangible growth in just three months.
2. Save time
If you are a small company, and you plan on handling the marketing plan yourself, you will waste a lot of time, because you will first have to learn the proper way of advertising your business. By hiring an agency, you will save a lot of time, time which you can spend on more important tasks. On the other hand, if you plan on building an in-house marketing team, you must be prepared to waste precious time on recruitment and training.
3. Save money
In-house marketing can be very costly. First of all, you must consider the employment costs. Secondly, there are the training costs, and keep in mind that online marketing is constantly changing and evolving, so you will have to train your employees regularly to keep up with the latest marketing trends. Thirdly, you have the hardware and software costs. New employees mean new hardware, as well as more office space. And to be able to monitor their efforts, your employees will need several marketing tools, none of which are free.
4. Efficient strategies
A good advertising agencies will have a rich client portfolio. This means, that they have already worked with clients in different industries, and they already know which strategies bring the best and quickest results. Moreover, they have all the right connections in the advertising world, so they can easily access the right channels for promoting your business.
5. Minimize your chances of failure
As we already mentioned, when it comes to online marketing, things are always changing. To keep up with all these changes, a marketing team needs to constantly test new strategies, not all of which will be successful. Marketing agencies on the other hand constantly test and improve their strategies, so they already know what works and what doesn’t work.
6. Top expertise
A marketer who works for an agency will always be more skilled than one who only works for one company. This is due to the fact that agencies are constantly training their employees and they use the best tools for their strategies. Sure, if you don’t mind wasting a lot of time and money on recruitment, you might be able to hire some expert marketers, but why do through all that trouble, when you can simply hire an agency?
7. A fresh perspective
Whether or not your in-house marketers are doing a good job, working with an agency can offer you a fresh perspective on your strategies. Perhaps there are strategies that your team has never thought of trying, or maybe they are making some elementary mistakes which are wasting company money. Regardless of your marketing goals, and the performance of your current strategies, an agency can offer you a fresh perspective and valuable insight into the marketing world.
These are just a few of the many advantages of outsourcing your marketing efforts. A good marketing strategy is essential for any business, regarding of its size or industry, and the right agency can help you reach your business goals faster than you could ever imagine.