Nearly every online visitor has conducted a Google search on their mobile devices before buying a product. A significant percentage of these searches are locally based. Google My Business is a handy digital marketing tool that doesn’t require having a technical background.
It’s an intrinsic part of local SEO that can help you to deliver an excellent user experience. You will need to undergo a verification process to ascertain the authenticity of your brand. Try to avoid the following Google My Business mistakes as you focus on the various SEO ranking factors that matter.
1. Incorrect/incomplete information
Online visitors rarely want to be searching for your company’s information all over the internet. This is why you must include your hours, site URLs, phone number, email address and the likes in your Google My Business.
Start by filling important information correctly without skipping any section. It’s ideal to update your listing promptly if there is any new development. Your information should be consistent across the web to avoid sending a wrong signal to Google or losing customer trust.
Invest in high-quality images that portray your values instead of using the ones posted by your customers. The right photos can speak volumes about your brand and highlight the qualities that set you apart from your competitors.
Google will verify your workplace by checking the internal and external view. In light of this, add images of your staff, office, and signage.
3. Unclaimed listing
It’s imperative to claim your Google My Business listing in the early stages of your business. An unclaimed listing may be deleted by Google or claimed by another company.
You will be able to manage your listing, create posts and respond to reviews if the verification process is successful. Another thing is that you can get timely support from the team.
Reviews can be the most daunting aspect of Google My Business, especially if it has negative or no comment at all. Endeavor to respond quickly to all reviews. Failure to do this may result in losing customers and sales.
The customers of this age want an engaging experience and will stick to a brand that prioritizes that.
5. Located in
This feature was recently introduced to allow business owners to change the information about their location. You can confirm whether your listing displays the right information by searching on Google.
It gives business owners the opportunity to inform customers that they’ve changed their location. Implementing this feature will convince customers that you put them first.
6. Closed businesses
In case you’re no longer running a particular business due to one reason or the other, let Google know it’s permanently closed. This will ensure that it doesn’t show up in the map pack and mislead customers.
7. Map pins
Many business owners tend to skip this part. The truth is that online visitors rely on GPS programs to find their destinations. They expect brands to be tech-savvy because we are in the era of digital marketing.
Most of them will likely buy from businesses that pin their location on Google Map correctly.