In 2019, your SEO content is going to be all about the audience. In case you want to work on your content marketing and enhance return to investment, you need to practice techniques that will prove to be beneficial. Content which is highly ranked and attracts leads and traffic is user-focused. This is the reason the tips to optimize your content for SEO is going to point back to the readers. If you are able to write to the right people in the right manner, your content will climb up the search engine ladder.
Use Targeted Keywords to Write
The SEO content isn’t going to reach out to the right people if you are unable to optimize it using targeted keywords. Targeted keywords are phrases or terms that your audience niche is searching actively. However, before you find the terms, you have to understand.
- Who are your audience?
- What type of information they require.
- Why they require that information.
- Which are keywords are they using to find it.
This might appear like a lot but it really isn’t if you break them down into a few activities.
- Identify the kind of audience you think will need what you are offering. Thereafter, go and congregate online. Survey and talk to them. Try to find out about their personal habits, stats, and demographics.
- The next thing you need to do is research the keywords. Look for profitable and relevant keywords which are related to your expertise, search intent of the audience, and the product and services.
- Choose a topic on the basis of the targeted keywords that you found and what your readers would like to learn or know.
Concentrate on Readability
Content which climbs the top of the search engine pages has certain things that are common which includes the major feature, readability.
When the reader click on the links, each and every element on the page should make them want to hang back and read the entire piece. If they stay to read, it will make your page appear great to Google. It serves as a signal that the page and the content is relevant to the search query. This will make the page look good to the search engine. Similar is the case with written content.
Readability contributing to longer dwell times with certain qualities such as,
If you have to make the content readable, you need to make sure that it has all kinds of information and has been presented in an understandable way. When this happens, people are going to stay back for a longer time. This, in turn, will help with good rankings.
Pick your keyword vicely
There are loopholes to take in all industries, the two most competitive industries out there within SEO is loans and gambling. Let’s say you pick gambling as your topic, the obvious keyword most people would think of is “online casino”, or “roulette”. But there are thousands of different titles out there, a big trend right now is the Monopoly live casino games. You could potentially create a very nisch website on a targeted keyword with some searches, and still manage to target those high value players and get great revenue and income out of it. The best Indian internet casino for real money that you can send traffic to is the one with localised payment methods today. So make sure you pick you keyword vicely, that way you can still compete in very competitive SEO verticals.
Create Deeper Content
One of the latest SEO trends is developing content which goes further and deeper into the topic. Google is increasing its focus on the quality of content and thus, it helps to rank higher. Experts have to say that this trend is not here to fade out any time soon. Here’s how you can write deeper content,
- Write longer blogpost like for about 2000 words at least.
- Create ultimate guides.
- Discover topics which have different angles and facets.
- Dig deeper into a topic. You need to try industry publication for finding new studies and data.
Improve the Page Speed
One of the simplest ways to enhance SEO content is to increase page speed. The pages and the content needs to loads faster. If a page loads at a slow speed, it is going to frustrate the user. No one has the time to sit around and wait for the page to load. Most of the customers do not wait for more than 3 seconds for a retail website page to load.
Make sure that your articles have relevant images to increase views. Studies have shown that articles that do have 94% more views than the ones that don’t. This is because it is human nature to notice visuals and then respond to them. However, make sure that these are well-designed and of high quality.