SEO is one of the most popular topics in internet marketing today and the demand for SEO expertise has never been higher. Countless articles, videos, and guides exist on the topic. Despite all of this, there are still a number of unknown facts about SEO, some of which are actually quite surprising. As more and more work in done in the field of SEO, more information is being discovered about it, some of which are below:
1. Most users do not look past the first page: If you’ve done some research on SEO, you might have noticed that many people are particular about getting their web pages at the very top of search engine results, usually within the first 5 results.
This is often mentioned in either advertisement for SEO experts that their webpage must appear on the first page of engine results. There is a good reason for this.
According to statistics, about 75% of search engine users do not bother looking at any resources beyond the first page.
If your webpage is about shoes for example, and it is listed on the second or third page, it is likely that a majority of people searching for information about shoes will never see it.
2. Videos increase your chances of a higher ranking: The Google algorithm has been designed to reward web pages that have authentic and valuable content and videos are apparently a part of that.
It has been shown that websites that feature videos on their landing pages are over 50% more likely to have a high ranking on search results pages.
The reason for this is that videos on a landing page are considered indicative of interactive content compared to text. A text could simply be a jumble of keywords but video content implies that you are driving the conversation, spreading information or giving content that is of value.
3. Event popularity affects ranking: It had previously been thought that the Google algorithm ranked events based on inbound links from external sources. It turns out that this isn’t the case.
It seems that Google is ranking events not based on their online popularity but on their real-life popularity. The factors that go into determining this include the venue where the event is taking place.
For example, an event in New York at a certain time might be getting a lot of inbound links, but Google would rank an event taking place at Madison Square Garden higher because of the reputation of the venue.
4. Time Travelling: Time travelling, in this case, refers to the time it would take to get to the business or event in question from the location of the search engine user.
For example, two users might search for gyms in a particular area at the same time, but their results will be different.
The gyms that are closest the each user’s location will be shown first compared to the others.
5. Google+ shares are an indicator of high rankings: One of the common methods used by site owners to get their websites ranked highly on search engine results is encouraging shares of the site’s URL across social media handles in hopes of a better ranking. It has been shown, however, that a high number of shares on Google+ correlate with a high search engine ranking. This means that the more times your site URL and content are shared on Google+, the higher the chances of your site will be ranked high on search engine results.
Visit ROIGROUP to learn more and more about SEO on a daily basis and about how to get sites ranked highly in engine results. While these facts are certainly surprising, it is likely we will learn even more surprising facts about SEO in the years to come.