When it comes to blogging, I’ve seen many consider it an easy job. But if it is that easy, why do most of the bloggers fail while only a few make it to the top. The basic technicalities involved in doing a blog post can be mastered easily, but this does not necessarily make your blog complete. In my experience, blogging needs a lot of creative input on your part, whether you are a beginner or a professional blogger. It is an art form that you should perfect before you can generate money from it.
Like any other field, to succeed in blogging you need to keep up some rules if you want to take your blog to a higher level. Here are five simple but vital rules I’ve come up with that you should adhere to before your blog starts seeing profits.
Rule 1# Be Dedicated
Each and every post should be well worded and of high quality content. Just like you write an article for a magazine, or any other publication, you need to make your blog post look totally professional. Writing poor quality and irrelevant work will damage your reputation beyond repair. People will start shunning your blog. The posts should be interesting, enjoyable, and visitors should be entertained and find the work useful when they leave your site.
Rule 2# Choose Your Topic Wisely
Make sure that the articles you post are related to one another and belong to the same niche. Someone interested in fashion will not necessarily look into technology related work. I often find this difficult to put into practice, and if you are like me, you can choose a particular category group that has topics which will have some common interest linking them. For instance, a blog about writing can include guides on writing eBooks, website content, story writing, novel, and even freelancing.
Rule# 3 Opt for Interesting Content
When you’re selecting the topic, you need to give what people are looking for and not mundane or boring topics. This will repel visitors and you won’t be getting any traffic. I’d suggest writing useful guides on various topics, reviews of products, stories that are fun and interesting to read. These capture the attention of viewers and make them come back to your site repeatedly to know more.
Also, focus on keeping it as short and precise as possible. Long drawn out paragraphs make readers lose interest fast. Remember that people are searching the web for solutions to problems, enlightenment, and of course entertainment. Make sure your content has all these things in the right doses.
Rule# 4 Optimizing
When you put together the necessary content, there are certain things you need to consider while verifying that the site is properly optimized. The title is one thing that needs proper attention. It is the title that people see first and click on to get to the site.
Make it readable, short, concise, and descriptive of your blog. If the reader knows what he is going to get from the title itself, it will be more effective. Search engines also favor titles that are direct. Making your title easy and directly related to the information you’re providing is the key factor to remember.
Rule #5 Blogging is Different from Networking
Blogging is not writing about the everyday occurrences in your personal life. You can do that easily on Facebook, Twitter, and MySpace. In fact, I think they have far better tools for this. Talking about your day or activities will not interest anyone beyond your near and dear ones. So, if you have this in mind regarding the topic you want to write about, you can forget making your blog a success.
As I’ve said in the first rule, blogging needs to be taken seriously and done with dedication. Passion is needed, but not on such a personal level. Find out about what topics people are interested in and also your inclinations. Arriving at a compromise will work out better than just writing for the sake of it.
I’ve to confess that above these rules will not guarantee your success and profits in blogging. But these will certainly guide you and help you get a better outlook. If you look closely, the blogs that follow these rules either by instinct or by experience succeed, while those that ignore do not see any visible results.