5 Reasons Startups Cannot Ignore Apps

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Mobile apps are not the first things that come to mind when you decide to build a startup. However, if you include a decided business app as part of your business development plan, it can make different aspects of your entrepreneurial venture much easier.

There is a reason why the Play Store and App Store have more than 5 million apps between them. Apps simplify processes unlike other options.

Here are 5 reasons why a business app is a must for startups (and even for existing businesses).

1. Boost Customer Engagement

Mobile apps can allow you to engage with your customers in real-time. Effective customer engagement can make it much easier to generate more revenues from your customers.

  • Social sharing integration can further allow your customers to share your products or offers with their friends.
  • Include a messaging feature within the app so that they can directly communicate with you.
  • Give them incentives and offers in real-time and target them by location or profile information.

You can also customize your offers using customer data, thus significantly increasing the chances of conversion.

2. Promote Your Products

Promotion is one of the biggest challenges startups face, especially when they have budget constraints. Location-based push notifications can simplify how you reach with your offers to your target audience.

If you have a store, imagine being able to send notifications to people who are within a radius of a mile from your store’s location. You could offer all of them a special coupon and drive more visitors with the intent to purchase.

Using a mobile app, you can create a direct marketing channel. You can reach your customers with all kinds of information including promotions in an instant. You can also remind them of your products and brand, thus boosting recall value.

Create irresistible offers and inform them through your app. Many successful businesses have built their model around this platform, including Groupon.

3. Build Brand Awareness

Brand awareness is another area where an app can help startups with. Create an app with features that impress your target audience and it will create a positive image for your brand. It is up to you what you want to do with your app. The kind of user experience can make a huge impact on your users.

With app development, you have an easy way to display your products. Your app can become one place where they can come to get all the required information.

4. Deliver Ease of User Experience

Users nowadays give a lot of importance of quality user experience. Mobile apps provide a level of ease and speed that is not possible through other methods. You can deliver the required information in an instant and with just few taps. The more satisfied customers you have, the more they are likely to do business with your brand.

5. Provide Better Customer Support

Mobile apps can help revolutionize the way your company has been providing customer support services. Apps can make your customer’s life much easier when they use your products. You may even make apps a part of the operations processes, allowing customers to do things without even visiting your store. iTechHacks provides several examples of companies using apps to provide better customer support service.

Whether it’s about getting help or finding answers to their queries, your business app can make customer service a breeze for both your customers and your own staff.

The mobile app revolution is touching upon the lives on almost everyone today. There are essential app-based services that almost no one can do without. You could develop an app not just for your business but for each function within your organization. However, diversifying at such a level can make things complicated for your customers. It is best to keep it simple and offer all the functions within the same app.

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