Search engine optimization (SEO) is a crucial part of successful digital marketing. The growing demand for SEO services has led to an increase in the number of SEO specialists in the industry today. However, not everyone who claims to be an SEO expert will deliver the results that you are looking for. Some SEO agencies offer poor services and you will get grievances on many consumer complaints websites.
SEO is crucial for the online success of any company. Most website owners believe that all SEO services are the same, however, this is not the case. There are many scams in the SEO field today and as a business owner, you need to ensure that you do not fall for these scams. This will ensure that you avoid losses in the long run.
Google algorithms are quite complicated; however, this does not mean that you should fall for scams. A seasoned and reputable SEO expert will offer a detailed strategy that will help promote your website on the search engine results pages. These professionals will also create fresh and engaging content and will handle the technical aspects of your website to guarantee enhanced user experience. Read on to know the different ways that you can identify SEO scams.
- SERPs Ranking Guarantees
SEO takes time and the results are not guaranteed. Therefore, you should avoid a company that guarantees you the topmost position on the SERPs. In the past, manipulating Google was quite easy and website owners could stuff their content with keywords and buy links. However, with countless upgrades over the years and enhanced technology, this is no longer possible. A company that guarantees results will likely use black hat techniques that will cost your business much more in penalties.
- Overboard Marketing
A professional SEO company will only contact you after you have requested their services. Therefore, you should never fall for an agency that cold calls to offer their services. Some virtual SEO scams will also lure companies by contacting them through direct emailing. Furthermore, fake SEO specialists will continuously bombard you with emails and calls with the hope that you will sign up for their services.
- Offers that are too Good to be True
Every business owner is always looking for great deals and offers that can save the company money. However, it is important to know the consequences of the deals offered, especially if they seem too good to be true. Business owners should take time to compare SEO deals with others offered in the industry. Be sure to ask SEO firms why they are offering deals at a low rate. The customer experience and ranking of your website are important and you do not want to jeopardize them just to save a few bucks.
- Secret SEO Strategies
Some SEO swindlers will approach business owners with secret SEO strategies that will fool Google and ensure the success of your business website online. However, keep in mind that there is no way that one can fool the search engines. Therefore, you should keep searching if your SEO specialist does not explain what they will do to boost the ranking of your website. Reliable SEO firms are always transparent and open about the strategies that they use.
- Relationship with Google
This is a commonly used trick that many business owners still fall for. Most of these scammers understand the desperation that business owners have as they seek better rankings for their websites. However, Google does not have any relationship with SEO experts or agencies and cannot be coerced to rank your website higher on the SERPs. Therefore, you should run away from companies that tell you about the special relationship that they have with Google and other search engines. Furthermore, Google continuously indicates that it does not have any relationship with any SEO agency.
Finding the right SEO firm will ensure that your business is successful online. It is important that you query the SEO experts that you want to hire to ensure that they will deliver the desired results. A good SEO strategist will give you a detailed outline of everything that he/she will do on your website to boost user experience and ranking on the search engines. They will also offer a reliable and continuous communication channel to ensure that you are always up-to-date with your website SEO.