5 Easy Steps to a Memorable Domain Name

You may have the most inviting, informative and well-designed website of any business in any industry and area thanks to web hosting services at iiNet, but without the right domain name, will anyone ever know about your site?

A memorable domain name obviously makes people much more likely to visit your site, but it also makes them more likely to talk about it to others, facilitating the kind of advertising synergy that most small businesses can only dream of.

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Creating the ideal brand name can seem like a complex process, but the basics of it couldn’t be simpler.

5 Easy Steps to a Memorable Domain Name

Keep it Simple

No flyer you could ever print is as effective as actual mind space, and so the key to generating a successful domain name is to make it easy to commit to memory.

Be sure the name of your web site has an obvious spelling, as slang and alternate letters can often lead to a broken link and eliminate any chance your business had at gaining a new customer.

Longer and more complex names are also difficult to remember, and risk customers mistyping or misinterpreting them.

For these reasons, the most enduring domain names tend to be short and sweet.

Inform Instantly

A domain name is also an opportunity to tell potential clients and customers a bit about your business.

Consider using keywords that directly describe your business within the domain name or add the name of your company’s area of operations to increase the chances that local searchers will encounter your business among relevant search results.

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Choose an Extension

The domain name suffix, or extension, is another opportunity to share more about your business at a glance.

The extension “.com” is the industry standard, but it can be fairly hard to create a distinguishable domain name with this suffix and the best choices are often already registered.

Think about using a domain name that more directly refers to the nature of your business, such as “.net” for technically-focused firms or “.org” for nonprofit businesses.

Secure Your Good Name

Your specific domain name may be registered, but there’s nothing to stop someone from slightly modifying the name or changing the suffix and using it as their own.

Be sure to register as many variations and suffixes of your domain name to protect it from misuse and ensure even mistyped searches lead to your site.

Do it Now

Perhaps the most important piece of advice to be offered to anyone seeking to create the perfect domain name is to register it as soon as they can.

Innumerable websites are created each day, all of which need names of their own, and so the best time to reserve the perfect domain name for your business is always “the very next second” because hundreds of domain names are being registered every minute.

  1. Hi Nisha,
    That was a real good post. Thanks for putting this up as I know what it feels to select a domain name. When i was new I did not know anything. I did not know where to find the good domain names and what to do.

    This will definitely help the new bloggers to make a blog that has a good domain.

  2. Yes you are right!
    Domain names should be simple and easy to remember. The name should reflect the type of business too. Though it is a bit tough to maintain a fine balance between these two, in the end, if selected properly the name can give a better exposure to the site.

  3. It is so easy to fall in love with a name. I’d check it with someone whom you want to be your reader. What they think about the name might just surprise you.


  4. Nisha Pandey

    Hi Swadhin,

    Welcome and thanks for the appreciation. Yes, we all have been there when we didn’t know how to go about a domain name.

    Have a nice weekend!

  5. Nisha Pandey

    Yes Tuhin,

    Very well said! Its a little difficult to find the perfect balance between the two. But once you get the knack of it, it can be fun too!

    Have a nice weekend!

  6. Nisha Pandey

    Yes Peter,

    Different people have different perceptions about different domain names.

    Have a great weekend!

  7. Well keeping it simple and using some popular names or may be catchy names could be really great idea to domain names

  8. Awesome tips, You’ve made it very simple to understand the basics of choosing a memorable domain name. I’ll keep this points noted.

    Thanks for sharing

  9. I always find it very hard to choose appropriate domain names for my blogs. It requires a lot of brainstorming as more and more sites are being built every day. Even if I try to keep it simple, it looks like it’d been already registered by someone else. But thanks new domain extensions. They help me out sometimes. Thanks anyways for sharing this guide, Nisha. Very useful.



  10. Hi Nisha,

    I agree with you one domain extension or simple domain name, both are very important when you select any domain for your website, if domain have both property then your selected domain is very good fit for your website.. great article nisha..

    Mohd Arif

  11. Nisha Pandey

    Yes Christy,

    That is the essence of choosing the ideal domain names. Simple and easy to remember names! 🙂

    Thanks for checking in!

    Have a great week!

  12. Nisha Pandey

    Hi Samantha,

    Thanks! Its nice to learn you found the tips helpful!

    Have a great week!

  13. Nisha Pandey

    Hi Ankush,

    Yes the growing competition is a big concern for everyone. However, with creativity we can always work our way around. Domain extensions is one thing but eventually it comes down to getting as close to defining what you want to offer through your blog!


    Have a great day!

  14. Nisha Pandey

    Hi Mohd Arif,

    Thanks for going through and appreciating the post. Yes, if one can get both the domain name and extension perfectly, it would be great!

    Thanks for checking in.

    Have a great day!

  15. Nisha Pandey


    Thanks for sharing. Will check through!