You may have the most inviting, informative and well-designed website of any business in any industry and area thanks to web hosting services at iiNet, but without the right domain name, will anyone ever know about your site?
A memorable domain name obviously makes people much more likely to visit your site, but it also makes them more likely to talk about it to others, facilitating the kind of advertising synergy that most small businesses can only dream of.
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Creating the ideal brand name can seem like a complex process, but the basics of it couldn’t be simpler.
Keep it Simple
No flyer you could ever print is as effective as actual mind space, and so the key to generating a successful domain name is to make it easy to commit to memory.
Be sure the name of your web site has an obvious spelling, as slang and alternate letters can often lead to a broken link and eliminate any chance your business had at gaining a new customer.
Longer and more complex names are also difficult to remember, and risk customers mistyping or misinterpreting them.
For these reasons, the most enduring domain names tend to be short and sweet.
A domain name is also an opportunity to tell potential clients and customers a bit about your business.
Consider using keywords that directly describe your business within the domain name or add the name of your company’s area of operations to increase the chances that local searchers will encounter your business among relevant search results.
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Choose an Extension
The domain name suffix, or extension, is another opportunity to share more about your business at a glance.
The extension “.com” is the industry standard, but it can be fairly hard to create a distinguishable domain name with this suffix and the best choices are often already registered.
Think about using a domain name that more directly refers to the nature of your business, such as “.net” for technically-focused firms or “.org” for nonprofit businesses.
Secure Your Good Name
Your specific domain name may be registered, but there’s nothing to stop someone from slightly modifying the name or changing the suffix and using it as their own.
Be sure to register as many variations and suffixes of your domain name to protect it from misuse and ensure even mistyped searches lead to your site.
Do it Now
Perhaps the most important piece of advice to be offered to anyone seeking to create the perfect domain name is to register it as soon as they can.
Innumerable websites are created each day, all of which need names of their own, and so the best time to reserve the perfect domain name for your business is always “the very next second” because hundreds of domain names are being registered every minute.