In recent years, we have witnessed a rise in the tempo of digital marketing, particularly in the field of live streaming videos. Current analysis of marketing trends indicate that marketing via live streaming videos continues to grow in influence and effectiveness.
Today videos can be livestreamed on social media platforms like Facebook, YouTube, Instagram and Snapchat, giving brands the opportunity to directly share authentic content in real-time to thousands of users including potential and current customers.
To buttress this point, live streaming accounted for 75% of all internet traffic in 2017 particularly on social media, and that number is expected to rise to 85% by 2020.
Considering the potential of growing your brand by connecting to consumer world via live streaming videos, we’ve provided a guideline on how you can do this effectively and why it really matters.
Constant exposure to a lot of mundane content in the likes of youtube ads and instagram posts is inauthentic and often translates to over-promotion. The efficacy of these forms of content keeps declining because they lack the human element that live streaming provides.
Digital Marketing Strategy
With live streaming, you can freshen your digital marketing strategy and improve your customer engagement rate and subsequently customer loyalty. Research has shown that consumers are more willing to support brands that are real and organic, as they believe brand authenticity is of utmost importance. Furthermore, data from Facebook shows that an impressive 78% of users engage with livestream videos longer than they do with ordinary posts.
So the question is how do you promote your brand or products via video live streaming?
Using online presentation and educational courses, you can attract and hold the attention of both curious users and your current pool of customers. Firstly, using social media to generate interest and awareness in your online presentation by tweeting and posting about it.
Secondly, Keeping your content fresh will go a long way in retaining your audience. Every live stream must not necessarily advertise your brand or product, a live Q&A presentation regarding different solutions in your field of business or upcoming developments in your company will help you develop a stronger connection with your social media followers.
Another way is by making a brand-positioning statement. Your online presentations and tutorials should always emphasize why your brand is the best choice for the consumer. By being consistent in your approach to content creation, you can send a message of reliability in your brand.
As moviegoers, we love seeing ‘behind-the-scenes’ clips of our favorite movies and TV shows. Somehow, these clips bring us closer to the characters and the movie itself, and keeps us coming back for more episodes or sequels.
This phenomenon equally applies to digital marketing. By video live streaming your company’s offices and workplace, you can cement your place in your customers hearts, making them loyal to your brand.
During these livestreams, your team can get to know your audience better by interacting with them individually via a live comment section. Make side jokes, explain important concepts, introduce core members of your company in real-time. This engagement with consumers is emotionally driven and natural helping you build the association between your brand and consumers.
On the technical end, your content should be optimized for easy access and distribution across many platforms. Most videos live streamed on YouTube and other websites are usually in FLV format. FLV files are generally small, providing the advantage of conserving data while streaming. Unfortunately, this format is not ideal for social media applications like Instagram.
You can see how to effortlessly convert videos from FLV format to a more suitable AVI format using a free video converter by following the URL. A free Windows program developed by Freemake for converting videos, is definitely a necessary tool in your digital marketing process and your path to reap the benefits of video live streaming.