Social media is a powerful tool that should never be underestimated. I’ve seen it create far reaching impact on the success of a website. In essence social networking is all about reaching out to your target audience, get their attention, retain it, and convert it into sales. Designing your website and optimizing it for search engines is not complete without factoring in the social networking. With the restrictions brought about by Google algorithms, I’ve found that social networking is the best way to drive traffic to a website.
Sharing, tweeting, and posting likes have become a common way for people to show their preferences. By exploiting this trend, you can increase your website traffic tremendously. Here are 10 simple ways by which you can increase traffic to your website using social networking.
1. Become part of all the social networks:
It is not enough if you have an account in all the social networks on the web; you need to add friends, remain active on the social networks. I’ve found interaction the best way to get across your message and drive traffic to your site. Posting comments, sharing links and any information related to your website will increase visibility and make your followers and friends list grow.
Add your website url on all your social network accounts including Facebook, LinkedIn, MySpace, Flickr and Twitter and Google+. Spend some time building relationships on the various networks. Though this may seem time consuming, in my experience this is the best way to increase traffic to your site.
2. Get the best of both worlds:
One of the big hurdles you face in social networking is the dearth of fresh content. I’ve a perfect solution for this. By starting a blog, you can maintain your website and also increase your social media presence. For instance, if you’ve created a video for brand awareness, you can embed it in the blog. Similarly you can use Slideshare and other such media tools. By directing social messages to the fresh content in your website, you can boost traffic easily. Don’t forget to update your blog frequently.
It is an established fact that images speak better than words. I’d suggest uploading attractive images on sites like photo bucket and Flickr. It is not sufficient, if you just post the images. Tag them with the right keywords, so they get you higher rankings in the search engines. And don’t forget to link them back to your site, which is the key to generate traffic.
Videos form the crux of social networking now. What you intend to explain in a whole page can be more candidly expressed in a few seconds with video. Make sure your video is short, professional, and informative. Entertaining videos attract more traffic. I’d suggest submitting the video to as many video sharing sites as possible, instead of just YouTube.
5. Press releases:
To boost exposure and increase traffic to your blog, press release is a good tool. I’d recommend creating different press releases on your product with optimized keywords in them. This will get you backlinks and boost traffic and page rankings greatly.
So, you’ve started actively networking on all the social media. How do you know which is working best for you? I’d suggest using tracking software to identify the platforms that are most responsive and then focusing on them more. You can use any of the numerous analytic tools present online. By eliminating the unwanted and wasted efforts, you can concentrate better on the campaigns that work and get traffic to your blog.
8. Get help to promote:
You can ask others to help in promoting your blog on the various bookmarking sites like Reddit, Stumbleupon or DIGG. Though you can do it on your own, I’d recommend being cautious on not doing the promotion repeatedly as you may attract penalties for multiple submissions by some sites.
9. Add social sharing tools:
There are tools like AddThis, which I’ve found, lets you to blend all the sharing options into one single tool through which you can have access to Twitter, email, Facebook, and the social bookmarking sites.
10. Compelling content:
Your headlines should grab viewers’ attention and make them share it with others. Even if your content is well written, if it does not have a powerful title it will go unnoticed.
There are various other simple ways by which you can boost traffic to your site and get your business to the next level. Making your online venture a successful one depends on how you use your marketing tools. In my experience social networking is one amazing tool that gives you advertising option which is free and at the same time the most effective one too.
I am Nisha Pandey from India. I am an ardent blogger who works on interesting topics. I ensure to provide the readers of my blogs [Androidnewsapps and Hindi News] with informative and original contents.