SEO is a strategic way to boost the ranking of your business website in the search engine results pages (SERPs). However, it takes time to optimize your web pages, and it does not happen overnight. Then, not every SEO tweak needs to be a cumbersome or challenging task. Implementing little yet important changes can have a significant impact on your site’s ranking in Google’s search pages. However, you need to apply the small tweaks the right way. It calls for your knowledge and learning. Therefore, take some time out of your busy schedule to read SEO-related books, online sources, blogs, and websites. If you already know about optimization, there is nothing like it.
According to an article published on https://www.entrepreneur.com, the first thing to do is choose the relevant keywords for your business. For example, if you deal with pet food, look for terms like “best dog food”. The best way is using Google’s Keyword Planner tool to find the best search terms. You also need to research the keywords of your competitors who sell the same products or services as you. Only keywords will not help if you do not have quality content on your website. To make your job easy, here are 10 smart SEO tweaks to embrace this year:
- Adopt a mobile-friendly theme
Though this may seem a little obvious, for those who are unaware, a mobile-friendly site will rank better in the SERPs in 2019. Therefore, if you do not have mobile optimized pages, make the changes without further delay. If you have a CMS website, make sure that you update to a theme that is mobile-friendly. You can also hire a developer to update your website so that your site has responsive design. These small tweaks will improve your site’s ranking over time.
- Boost your titles, headings
Use the targeted keywords in your site’s title tags. If you have done this already, there is nothing like it. Only remember to update the old page titles and descriptions, if any. Again, if you use different H1 tags from the titles, include the right search terms in them as well. The keyword may vary slightly from the original one. Using the variation of the search term is fine as long as it is relevant to your website. Add secondary targeted keywords in the H2 and H3 subheadings.
- Identify keywords on Google’s second page
If you have SEMrush tool, use it or any other to recognize search terms that are ranking more or less well in the second page of search engines like Google. Avoid overt targeting though. Update your web pages to target those search terms, convert them into hub pages for those set of search phrases that deals in depth with the topic.
- Improve your website trustworthiness
- Connect your pages internally
Besides hierarchical taxonomy, your web pages must be updated to interlink to each other organically. Make sure each page on your business website has a related link from the content of another web page. Use a link that proves beneficial for your visitors. If you are not sure how to connect your pages internally, take the assistance of an experienced Toronto SEO professional.
- Use a relevant content plug-in
Did you know that a relevant content plug-in would integrate links to the bottom of the blog posts that you created? It has a purpose, of course. The related web pages found at other locations in your website is easily found and accessible. It improves the user experience and lessens the possibilities of visitors returning to the SERPs and staying your website instead. It helps in improving your site’s rankings and boost the conversion rate and visitor loyalty.
- Integrate links to reliable websites
Adding links to credible sites will improve your website’s rankings in the SERPs. It has been confirmed by multiple studies. If you read more SEO articles and blogs, you will come to know about this strategy. Make sure you update your blog posts to incorporate links to quality sites to give your website the required SEO boost. It will also help you add precise examples or references in your site’s content. It will add more meat to your blog posts, making them much informative, thus gaining the trust of the visitors as well as improve rankings.
- Remove duplicate content
If your site has duplicate content, Google will penalize you. Therefore, scan your web pages for duplicate content. You might be wondering how to do it. Well, you can check for duplicates in Screaming Frog to determine if any two web pages include the same hash. You can sort out the URL by duplicate to spot duplicate pages, eliminate them, and set up a redirect to the right web page. You will also need to update any links that point to the right page.
- Update your site content
Update your web pages with fresh content when something new comes up in your industry. You can do additional research if you feel that the old content needs more information to make it more useful to the visitors. If anything new comes up suddenly, you may need to write an additional post or add a link to an old post that will connect to the new post.
- Include image Alt Tags
Add image Alt tags to show an alternative to the visual used in your website. It is helpful for people who are visually impaired or if the web browser cannot display the image properly.
Your SEO strategy will benefit from the little changes that have a significant impact on your site’s rankings. Take the plunge now.