Blogs have become the best way to get noticed online now. Whether it is your brand, product or business you are promoting, the blogs serve an excellent platform for reaching out to your customers. There are numerous blogs that serve to oblige any kind of demand the public makes.
The tech world has also embraced the blogs which are wonderful, informative, and trendy. I think that in the present scenario these tech blogs serve as the best Launchpad for your tech career with the plethora of information they provide you with. Here are some that I’ve been keeping in touch with daily.
In Mashable blog, you get all the recent updates on the news, resources, and information on technological innovations and how they improve and enhance people the world over. With a whopping 34 million unique visitors and 14 million social media followers, I think this is the best and most influential blog of date.
Founded in 2005 with New York City as headquarters, the blog uses Ruby on Rails and PHP apps ensuring that users get an optimal experience. Frederick Townes, the CTO of Mashable explains the objective of the blog is to boost user experience by the applications used instead of focusing on performance or scale anomalies. To ensure this they:
- Aim at identifying the problems with an app before a user realizes it
- Work towards giving a solution that has better control and alertness
- Give users greater insight and awareness about the latest in technology
And the best thing I like about this blog is its versatile presence. From Facebook, Twitter and YouTube to Digg and Stumble Upon, you can keep in touch with the current digital and social media happenings posted on the blog via your smartphone and also by visiting their site.
This blog targets on the various IT companies’ right from the startups to corporate firms. Founded by Michael Arrington in the year 2005, what I like in the blog is the special focus and insights that viewers can get on Mobiles. Beside the tech information from the main site, users also get to know more about the tech world via Crunch Base, its free data base.
When quizzed about the blog network’s phenomenal success, its founder revealed there are a few pertinent points that help in retaining the audience like the truth, transparency, and unbiased nature of providing information. Changing over from providing information on startups to daily tech news, the blog has come a long way and developed into a mainstream media which what in my opinion every successful blog is aiming at ultimately.
This is a very successful blog that covers all the cutting edge gadgets, electronics, the technology behind them, and reviews and opinions on the tech products. Founded in March 2004 by Peter Rojas, initially a web property, this site has grown from a written information provider to live coverage of events and mobile device information.
Managing two most popular tech blogs, Engadget and Gizmodo, Rojas commented on the success of the blog format saying that interest in the topic is the main crux, which propels the blog forward. I think amateur bloggers have a lot to learn from the way Peter Rojas approaches blogging. Here are some insights into his thoughts on how does a blog attract viewers:
- Imparting information with enthusiasm that helps viewers envision the bigger picture clearly
- A new and irreverent approach to technology
- Reach the audience in short, precise, and user-friendly language
- Focusing on technological trends as a whole instead of on specific brands
According to Rojas, humorous language is admissible as long as it supports the information and not the reason behind it.
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This is one of the most popular and influential blogs you can find today. Founded by Om Malik in 1994, the blog focusses mainly on Web 2.0 coverage. One of the original team members of Forbes.com, Malik has said that the best way to make your blog noticed is to follow these guidelines.
- Be transparent and honest about giving information
- Respecting the readers and other people you do business with is an important principle that can take you to great heights
- Realize your weaknesses and strengths
- Build a strong connection with your peers
This is my favorite Zine blog which targets on the wonderful and bizarre things that make up the tech world. What I like most about this blog is its independent nature, since its inception nearly over two decades ago. The site deals with short articles, features, and videos too. Founded by Mark Frauenfelder and Carla Sinclair, the blog was originally a zine that showcased the joy that can be extracted out of computers, art, comics, and fiction and all other things of irreverent nature.
Mark Frauenfelder says that to succeed one has to keep it small and enjoyable. With expensive freights and low sell through rates, starting it big will not augur well for the site. Similarly, he also advises against mass circulation and big time advertisers. Though advertisers bring in money, they take satisfaction and fun out of the whole process.
Gawker Media, owned by Nick Denton is a blog network based in New York City. Founded in 2002, the blog initially a media and gossip blog soon diversified into a network of blogs on gaming, sports, and science fiction. At present, its largest sites are Lifehacker and Gizmodo that have over 19 million unique visitors. The site’s shift of focus from page views to unique visitors has paid well with an increase in revenue.
Original reporting and catering to viewers’ interests are the two main reasons for the success of Gawker. The sites are oriented towards profit, celebrity, and opinion with their short, targeted, and snarky views that come out of the conventional mode exposing hypocrisy and this method has become the main basis of how most blogs function today.
Nick Denton emphasizes on taking a different approach to how we talk and share views online. He aims at making publishing a more open relationship, where the authors get to collaborate with smart readers.
The blog is a great knowledge base for technological data and analysis. You get the latest statistics and information on technology and mobiles here. Founded by George F. Colony, the blog believes that changing the process and following organized nature is directly connected to technological infusion.
The success formula of the blog is based on the following crucial points.
- Prioritizing clients’ needs
- Collaborating with clients and being honest in sharing concepts and working on issues
- Courage and integrity in all processes
- Giving top quality service in all spheres
This is an independent blog which displays the strong views of its founder Ewan Spence on mobile technology. The blog is widely read because of its
- Providing information that makes technology accessible to everyone
- Publishing interesting tech trivia
When asked about his blog, the Bafta nominated blogger and podcaster says that his blog aims at giving a friendlier and casual version of technological updates. I find the quotes, links, and information titbits the blog has on technology culture and media surrounding mobile phones very interesting.
This site is famous for its informative posts on gadgets, cool sites, free ware, tech trivia, and current tech news. Launched in 2000, this is the first eclectic tech blog that shares information in a fun filled and offbeat manner. You can find information on the weird and abnormal technologies that are being invented around the world. Founded by Nigel Powell, the blog is known for its
- Useful and informative predictions on potential technological innovations
- Silliest, weirdest, and arcane tech news information from all parts of the world
Founded in 2005 by Al Carlton, the blog has information on the latest and greatest in the technological world. On profiting from blogging, Al Carlton says that you need to first find what area you enjoy writing about and get geared up for the long term as building rankings and audiences is not a short term process.
I’ve always considered that blogs in essence are present to share ideas, information, and views on various subjects. With the right approach which also concentrates on giving a fresh and new perspective, these blogs that I’ve lined up have succeeded to a great extent in quenching the thirst of the tech enthusiasts around the world.
Which is your favorite Tech blogs Please share with your comment below.
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